Why 34 clear facts on Viewable Impressions matter

Biznology

Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression. Viewable Impressions are an improvement.

The Effect of COVID-19 on B2B Intent & Sales Activity

Outreach

And without Bombora’s data we might not have not noticed what happened at the end of March and early April (weeks 8-10 below): B2B intent activity is picking back up as companies are getting used to operating remotely and in uncertainty. Thankfully, activity data quickly returned to normal.

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Why a Blog Writing Service Has Better ROI Than Any Other Marketing Activity

Marketing Insider Group

Whether you own a small business or manage marketing for a large corporation, you probably spend a great portion of your budget on pricey marketing activities, including your website and related IT. Think about your current marketing activities.

3 Easy Marketing Data Science Projects to Impress Your CMO

ClearVoice

With access to this level of data, marketers can not only make more informed business decisions and reduce data-related risks, they can also bring some pretty impressive statistics to their CMOs. The post 3 Easy Marketing Data Science Projects to Impress Your CMO appeared first on ClearVoice.

Why You Should Always Have an Active Branded Campaign

KoMarketing Associates

Additionally, competitors bidding on your brand can also negatively affect your overall impression share and equity if they provide a better offering or promotion; this can result in losing your brand equity to the competition. Branded campaigns and keywords should be considered the bread and butter of your PPC accounts.

Activate Marketing Launches Lead Accelerate ABM

Valasys

With this push to strategize marketing around key accounts, Activate Marketing will, over a specified period of time, serve display impressions to individual leads and others within the company. About Activate.

Online Ad Metrics & the Google Activate Initiative

Cody Ward

On the opposite side of the spectrum is the CPM (cost per impression / view) model. Even more complicated systems that charge for impressions as defined by the banner loading on the page doesn’t guarantee it’s above the fold.

How to Increase Your Twitter Impressions Organically

Sprout Social

In order to figure out how many people are seeing your Tweets, you need to track Twitter impressions. What Are Twitter Impressions? Twitter impressions are the number of times a user is served a Tweet in their timeline or search results. Twitter Impressions vs. Reach.

Reach vs Impressions: Understanding Engagement Terms

Sprout Social

If you’ve spent any time working on a social media campaign, “reach” and “impressions” are two terms you’ve undoubtedly come across. Terms like “reach” and “impressions” are often misinterpreted or thought of as to mean the same thing. Here’s a crash course in reach vs. impressions.

7 Inspiring Brand Activations to Help You Launch Your Own

Hubspot

And some of the most memorable experiences you can host are called brand activations. Brand Activation Examples. The funniest (and most impressive) part of the “Brandon” marketing campaign, though, was that the members acted like they actually worked for Brandon.

Impressive Marketo User Summit

LeadSloth

In this post I’m giving a short impression of the Marketo Summit. They covered the main parts of the Marketo application: Lead Database, Design Studio, Marketing Activities and Analytics. That’s something that I’m really looking forward to, because it will make it much easier to show how Marketing activities influence current and future revenue. At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season.

You never get a second chance to make a first impression

Biznology

No matter how automagical your marketing automation software is and no matter how responsive, mobile-ready, and activation-optimized your website is, it really comes down to your first real human connection. Consider this a positive reply to your personal ad for physical activity.

6Sense Finds B2B Prospects Using Web Site Activities

Customer Experience Matrix

and key activities (Web site visits, topics researched) and scores at both company and individual levels. APIs can load data from other sources, potentially including other CRM marketing automation products, Web logs, order processing, call centers, media impressions, and pretty much anything else. The advantage of Web site activity is it finds companies early in the buying cycle, when they are most open to considering new vendors.

Meet more new clients with these 8 tactics

Biznology

It isn’t easy, and it can eat up a lot of time with unproductive activities. When you’re outbound prospecting, on average only 3% of the people you contact are actively looking for what you’re providing. An incomplete profile and lack of activity can turn them off.

What is CPM (Cost Per Mile, Cost Per Thousand Impressions)?

Martech Advisor

Cost Per Thousand or Cost Per Mile (CPM) is defined as the price of reaching one thousand impressions for your ad on a webpage. With marketers spending so actively on digital ads, it is critical to measure whether they are reaching the target audience and having the desired impacts.

The Light Bulbs Have Ears: Why Listening Is Voice-Activated Devices' Most Important Skill

Customer Experience Matrix

If one picture’s worth a thousand words, why is everyone rushing to replace graphical interfaces with voice-activated systems? Or to put it another way: imagine a voice-activated car that uses spoken commands to replace the steering wheel, gear shifter, gas and brake pedals.

Instagram Impressions, Reach, and Other Metrics You Might Be Confused About

Sprout Social

Among some of the highlights covered in our round up of key IG stats for marketers are: 1 billion monthly active users. Impressions: The number of times your content, whether a post or a story, was shown to users.

10 Free Team Building Activities Worth Your Time

Hatchbuck

It’s almost impossible to read – let alone type – the phrase “team building activities” without rolling your eyes. With the right activity and a positive attitude (bear with us), team building activities can actually improve your workplace morale and tighten your team. We know.

Don’t screw up your social media listening

Biznology

Impressions – Be careful with this one. Many times I see a report claiming that a Tweet “reached” 10,000 accounts and generated 25,000 impressions. You don’t want your employees’ social activity, along with your own published content, to skew your results.

When Content Strategy Meets Social Activation – A #ProfsChat Review

Marketing Insider Group

edgardiazemes A1: content should help social activation, if it is useful it will. Hoovers Before starting a social conversation, make an impression–some spark of who we are/what we stand for. People often ask, “which comes first the channel or the content?”

21 Tips & Other Impressions from the Marketo User Summit

The Point

Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. Develop a lead nurturing program designed to resuscitate “rotting leads” – leads that haven’t shown any activity in 6 weeks. Lead scoring should distinguish between “latent” behavior (prospect exhibits unmet need but needs further nurturing) and “active” behavior (prospect shows more aggressive interest, meriting follow-up.).

Building a stronger brand and culture with “keystone habits”

Biznology

The importance of clearly defining and showing off these values is more critical than ever, due to the rise of activism and the ability to easily attack corporate brands via social media, which is exacerbated by the general lack of credibility and trust people hold for business today. This not only made a huge impact on its customers, which was often shared online, but also made an indelible impression on the JetBlue employees.

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When Content Strategy Meets Social Activation – A #ProfsChat Review

Marketing Insider Group

edgardiazemes A1: content should help social activation, if it is useful it will. Hoovers Before starting a social conversation, make an impression–some spark of who we are/what we stand for. People often ask, “which comes first the channel or the content?”

Increase Leads & Revenue by Focusing On Marketing Impact, Not Activity.

Directive Agency

The other side claims that existing clients are the ones you need to impress, not random SEO-generated visitors. Activity sometimes feels good. The post Increase Leads & Revenue by Focusing On Marketing Impact, Not Activity.

Deconstructing Twitter: Analytics for Reach and Impressions

B2B Marketing Savvy

T he recent Harvard study (6/09) is worth the read… Separately, I did find one reach/impression benchmark for Twitter. Impressions: Essentially, the # of ad repetitions x the total placement source circulation. Twitter tools for seeing/understanding reach and impressions.

5 Ways to Make A Killer First Impression On Social Media

LEADership

The thing about good ole’ Charlie was that he was always trying to make a good impression—on his Valentine that never was, on his dog Snoopy, on his best friend Linus, on the red-haired girl he didn’t have the courage to approach, and so on. How important are first impressions anyway?

How Focusing on Workplace Culture Drives Marketing Performance

Marketing Insider Group

Activation: Companies that empower their employees to share content with their contacts foster a culture in which employees feel a sense of ownership in their company. As a result of employee activation , your brand messages are likely to have 561 percent the reach of those your marketing.

3 Marketing Activities to Increase Your Google SERP CTR

Directive Agency

And why you should focus your marketing activities instead on raising your Google CTR. Here, you will not just see clicks and impressions, but the CTR number we’re after. That’s obviously not very impressive. Keyword rankings used to be more important than they are today.

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The Basics of Snapchat Marketing: Disappearing Stories Making Lasting Impressions

Content Standard

With over 100 million daily active users, the company has engagement statistics that would make any marketer swoon. Stay tuned for more Snapchat marketing insights as this series develops and helps you gear up to create disappearing stories that leave lasting impressions.

How to View & Measure Your Tweet Activity

Sprout Social

Unfortunately a lot of businesses don’t know the answer to this question because they aren’t measuring their Tweet activity. The Tweet activity section is where you’re going to spend most of your time. In this post we’ll break down how to view your Tweet activity and how to use the data to improve your Twitter marketing strategy. How to See Your Tweet Activity. Tweet activity lives in the Twitter Analytics dashboard.

Facebook Launches New Ad Retargeting Tool Following Impressive Beta Results

Hubspot

Facebook Exchange (FBX) is a cookie-based ad targeting system that serves up ads related to a user's web browsing activity, in real time on Facebook. Just about three months ago, we learned about and reported on Facebook's tests of a new ad targeting tool called Facebook Exchange.

Want to Get Promoted? Impress Your Boss by Doing These 7 Things

Hubspot

Don't just report on what you crossed off your to-do list, report on what those activities achieved. If you’d like to start reporting on your marketing activities, you can use this free template. I once made a really big hiring mistake.

Why Advocacy Marketing Must Include Employees

Marketing Insider Group

Employ a centralized platform to monitor advocate activities and actions, distribute information to them, and ensure a consistent brand message. So, what exactly is employee advocacy (or as I like to call it, “ employee activation “)? Employee Activation

The Basics of Snapchat Marketing: Disappearing Stories Making Lasting Impressions

Content Standard

With over 100 million daily active users, the company has engagement statistics that would make any marketer swoon. Stay tuned for more Snapchat marketing insights as this series develops and helps you gear up to create disappearing stories that leave lasting impressions.

Naming brands – the unsubtle (Trump) and the subtle (drug companies)

Biznology

Good branding starts with the development of a message or impression that reflects the unique benefits and characteristics of that entity, and then creating a name that ideally communicates its qualities and personality to targeted customers. These are all consciously simplistic and communicate Trump’s intended impression that he wants the public to perceive. Z” is the most active consonant, and connotes fast and daring. “V”

Infusionsoft: Impressive Marketing Power for a Very Low Price

Customer Experience Matrix

I took that look last week and came away impressed. Users can also specify the activities that follow submission of a form or other customer interaction. The activities can include assigning the lead to a sequence of follow up messages, assigning it a tag for later segmentation, or sending it to a salesperson or affiliate, either directly or through a round robin distribution. Two economists are walking on the street. One looks down and sees a $100 bill.

How to use Instagram marketing to get new leads for your business

Biznology

Images have the power to draw visitors in and they need to make a good first impression while communicating the brand benefit. This sets the scene for your brand to be instantly recognized and makes a good first impression to hook a visitor.