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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I’m sure I forgot a few. Among other stuff.

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B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. 4) Online portals – I know, this is a broad category.

Enterprise Management 40
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