SmartBug Media

FEBRUARY 7, 2022

With HubSpot, marketers have access to many tools that can make our lives easier. From its easy-to-use content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot provides many different ways for sales teams and marketers alike to drive results. Workflows to Trigger Sales Activity.

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Marketing Automation Services Hubspot Marketing Automation Features 95

SmartBug Media

JUNE 9, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals.

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Hubspot CMS Development Enterprise Management Product 52

SmartBug Media

SEPTEMBER 15, 2021

What does inbound marketing have to do with your company’s share of wallet? The proven strategies of inbound marketing align with the only thing that will actually increase your company’s wallet share: knowing your customer. Try some inbound orange marketing strategies. Understand the inbound cycle.

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Inbound Marketing Paid Search Agency Work Management Marketing Management 98

Martech

APRIL 10, 2024

LinkedIn: Eldad Postan-Koren (32K followers) Ali Schwanke Ali is a MarTech contributor and the founder of Simple Strat , a platinum HubSpot Solutions partner. She also co-hosts the popular YouTube series “HubSpot Hacks.” He also writes OnStartups.com , a popular startup blog with over 350,000 members in its online community.

CRM 93

CRM Work Management Marketing Management Marketing Automation Services 93

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. These past three years have been completely transformative for the world of marketing. Your business + innovation = a more human approach to marketing.

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Marketing AI Hubspot Marketing Report Planning 52

Oktopost

FEBRUARY 19, 2019

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? Marketo: which is the marketing automation platform to rule them all?

Marketo 110

Marketo Hubspot Enterprise Management Marketing Automation Services 110

Hubspot

FEBRUARY 4, 2021

We've built HubSpot on the belief that you earn attention by being of value. That belief is at the very heart of HubSpot's success; creating remarkable content is what makes a remarkable brand. Companies spent their time and resources building relationships with a small group of people who were actively looking for a product to buy.

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Hubspot Advertising Mediums Startups Custom Publishing 101

SmartBug Media

JANUARY 11, 2021

There’s no denying that to be successful at inbound marketing, you need good, clean data and reporting. As a proud HubSpot Elite partner, SmartBug Media ® follows HubSpot’s best practices of using data to make informed decisions with marketing. Phase One: Data Management. Call outcomes. Deals created.

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Hubspot Sales Qualified Leads Enterprise Management Eye-Tracking 72

SmartBug Media

JUNE 28, 2021

When I first joined SmartBug®, I was welcomed onto a team of individuals that weren’t just proficient in HubSpot—they were experts. As self-proclaimed experts at HubSpot, to say SmartBugs have mastered the platform would be an understatement. Although it’s time-consuming, reviewing data duplication in HubSpot is incredibly necessary.

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Hubspot Contacts Ideal Customer Profiles Account Based Marketing 98

SmartBug Media

SEPTEMBER 29, 2022

HubSpot workflows are a thing of beauty. Workflows are the backbone of the marketing and automation capabilities that made HubSpot so famous. The ability to fire off emails, notifications, and other activities makes for a larger volume of leads to be worked, nurtured, or moved through the buyer's journey funnel.

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Hubspot Top of Funnel Ad Building Lead Nurturing 81

Strategic-IC

MARCH 5, 2018

For Marketing Directors today, that means having the confidence to change strategy; earning visibility through helping buyers reach the solutions they need. 3 out of 4 marketers across the globe prioritise an Inbound approach to marketing - HubSpot State of Inbound 2015. HubSpot State of Inbound 2015.

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SmartBug Media

APRIL 6, 2021

Let’s break down an effective HubSpot reporting and sales setup into two main categories: what are the questions that need to be answered before HubSpot implementation, and what are tips for success both during and after HubSpot implementation? Questions Before HubSpot Implementation. How do reps record sales activities?

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Hubspot Top of Funnel Work Management Marketing Report 69

SmartBug Media

MARCH 20, 2020

You can protect your contacts’ health information and perform top-level marketing and sales activities at the same time. For example, you could use an electronic medical records system (EMR) such as Nextech to store patient information while using platform such as HubSpot for marketing and sales communications with prospects.

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Hubspot Marketing Automation Services Opt-in Acquisitions 90

Lake One

OCTOBER 29, 2020

I know it might sound cliche, but we genuinely are lifelong learners over here at Lake One, and one of the best training academies around is HubSpot. What does HubSpot training entail? HubSpot has two types of training – certifications and individual courses. Below you’ll find a list of our top HubSpot training recommendations.

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Hubspot CMS Development Training Work Management 53

Lake One

OCTOBER 29, 2020

I know it might sound cliche, but we genuinely are lifelong learners over here at Lake One, and one of the best training academies around is HubSpot. What does HubSpot training entail? HubSpot has two types of training – certifications and individual courses. Below you’ll find a list of our top HubSpot training recommendations.

Hubspot 52

Hubspot CMS Development Training Work Management 52

Envy

NOVEMBER 26, 2018

Will content marketing agencies yield measurable results, or are inbound marketing agencies at the end of the day that all-around better approach? Burning Question #1: What is Content Marketing? Burning Question #2: What is Inbound Marketing? Content marketing is essentially a subset of inbound marketing.

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Marketing Agencies 1 Paid Search Agency Advertising Agencies Inbound Marketing 88

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . But Hubspot might not be the right fit for everyone. . Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

SmartBug Media

JUNE 12, 2020

While traditional inbound marketing casts a wide net of blogs, e-books, white papers, and emails in an effort to attract visitors from search engines, account-based marketing (ABM) is more like spearfishing, where you identify exactly who you want to target and land as an account—and then you go hunting. Peter Drucker.

Account Based Marketing 91

Account Based Marketing ABM Hubspot Sales Qualified Leads 91

Webbiquity

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. Inbound marketers plan to hire an average of 9.3

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Inbound Marketing Marketing Report Planning Paid Search Agency 100

FunnelEnvy

APRIL 18, 2022

The data you generate from tracking the below numbers will provide the most insight into your marketing efforts and how well they’re performing. Generally speaking, there are two levels of leads generated by marketing activity: Marketing qualified leads (MQLs) are prospective customers who have shown some interest in your online marketing.

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BANT Lead Ranking Inbound Marketing Marketing Qualified Leads 78

Terminus

NOVEMBER 15, 2021

Account-based marketing goes hand in hand with inbound marketing. By attracting high-value prospects and then using a targeted strategy to convert them into customers, marketing teams can improve conversion rates and customer acquisition costs (CAC). Create Dynamic Multi-Channel Marketing Campaigns.

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Account Based Marketing ABM Hubspot Campaigns 48

SmartBug Media

MARCH 26, 2021

In the past, juggling contacts in HubSpot was a recurring and time-consuming task, and staying within your organization’s allotted contact tier to avoid a bump in HubSpot pricing at contract renewal was a common concern. Check to see if you have access to the Marketing contact status property. Not any more. Transactional emails.

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Contact Marketing Hubspot Contacts Paid Search Agency 92

Tomorrow People

SEPTEMBER 11, 2012

The new version of HubSpot is released in the UK this month; here are the features we’re most looking forward to getting our greasy mitts on. As I’m sure you’ll already know, Tomorrow People is proud to be a HubSpot gold partner. (In In fact, we were named HubSpot's ‘ International Partner Agency of the Year ’ in August.).

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Hubspot Advertising Agencies Marketing Management Inbound Marketing 120

Zoominfo

JUNE 30, 2019

Overall, Philips reported an increase in conversation, social mentions, and overall activity surrounding their brand among their intended audience of medical experts. Influencers: Identified influencers actively engaged with and involved in ongoing Philips programs. Hubspot: A Guide to Practicing What You Preach.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

nDash

NOVEMBER 10, 2021

With over 100,000 active users in 120 countries, the HubSpot ecosystem is an enormous market. The inbound marketing, sales, and service software boasts nearly six thousand partner agencies and service providers. Hire Melanie for her deep industry knowledge and experience writing about HubSpot. Charlene H.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

Seismic

NOVEMBER 8, 2021

Sending the right content at the right time to the right person is the strategy of inbound marketing. Seismic’s AI-powered platform surfaces hyper-relevant content you can use to connect with prospects, and when combined with the HubSpot CRM, reduces time spent on sales activities and research. Accelerate sales pipelines.

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Hubspot Marketing Analytics Tools Sales Cycle CRM 59

Golden Spiral

MARCH 28, 2019

You convinced leadership that inbound marketing was the way to go for your B2B company. You overcame your some of your lingering inbound marketing fears (and helped executives do the same). If you feel like inbound marketing isn’t working as you anticipated, it might not be your process as a whole.

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74

Digital B2B Marketing

MARCH 7, 2012

Inbound marketing is a hot topic in B2B marketing. However, as more B2B marketers grab the inbound marketing flag, many will miss the two keys to making inbound marketing effective: Be found through the recommendation of others. Delight those that find you. Social media?

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Inbound Marketing Customer Satisfaction Curation Broadcasting 100

Hubspot

FEBRUARY 1, 2021

Our INBOUND marketers recommend highlighting the distinct difference between an early bird and regular ticket, making it irresistible for people to sign up. Isabella Kirsch, INBOUND Marketing Manager, says, “We like to create urgency with the pricing structure to engage our audience early on. Add a date limit, too.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Marketing Insider Group

AUGUST 18, 2020

But how exactly can sales-marketing alignment benefit YOUR organization? Is it worth your time to sync the goals and activities of the two departments? Leaders need to ask themselves: What is the structure of our sales and marketing teams? However demand generation is not part of marketing or sales. Or so you think.).

Sales Management 298

Sales Management Lead Ranking B2B Sales Top of Funnel 298

Strategic-IC

JUNE 4, 2018

What results can you expect from an inbound marketing campaign? We review three inbound case studies as an example of what can be achieved. Why Inbound Marketing? Inbound marketing puts customers - your best-fit buyer personas - at the heart of your marketing strategy.

Inbound Marketing 48

Inbound Marketing Cable Examples Planning 48

Valasys

APRIL 29, 2019

On April 25 th 2019, 6sense announced its integration with the HubSpot Marketing Hub so as to offer its full suite of capabilities to HubSpot B2B customers, which includes in-market predictive insights, dynamic account segmentation and analytics, and multi-channel audience activation.

Hubspot 49

Hubspot Multi-Channel Paid Search Agency Advertising Agencies 49

Smashmouth Marketing

NOVEMBER 19, 2009

About 18 months ago, Green Leads embarked on an aggressive plan to increase our inbound marketing activity. Along the way we started drinking some Orange Kool-Aid in the form of Hubspot's inbound marketing educational materials. Hubspot is about education more than it is CMS. Stay tuned.

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Inbound Marketing Hubspot Product Lead Scoring 100

SmartBug Media

JUNE 14, 2021

If you’re contemplating making the switch from Pardot to Hubspot—or vice versa—there are some essential things worth considering. HubSpot: A Quick Overview. HubSpot is often touted as the industry-leading marketing automation platform and the father of the Inbound Methodology , which is centered on: “.

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Hubspot Marketing Automation Services Enterprise Management Paid Search Agency 98

SmarkLabs

OCTOBER 28, 2019

It’s handy to have a go-to way to ensure you’re up to date with the world of inbound marketing — and other digital marketing areas — each year. . Let me introduce you to HubSpot Academy. It touts itself as the “worldwide leader in free online training for inbound marketing, sales and customer service professionals.”

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Hubspot Burn Rate Inbound Marketing Course 56

SmartBug Media

JANUARY 3, 2022

Let’s dive into the most common workflow enrollment issues in HubSpot and how to troubleshoot them. When you turn your workflow on, HubSpot will prompt you to determine whether or not you want to enroll contacts that met the criteria before your workflow was turned on. Active list criteria were changed.

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Hubspot Trigger Marketing Contact Marketing Contacts 52

SmartBug Media

JUNE 26, 2020

Closed won opportunities are marked as customers, but HubSpot doesn’t automatically do anything to the lifecycle stage of a closed lost opportunity. Because these contacts’ lifecycle stage is still “opportunity,” marketers often forget about them. Custom HubSpot Processes. + The Debate. No additional effort is required. -

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Lead Ranking Marketing Qualified Leads Hubspot MQL 111