Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

KoMarketing Associates

OCTOBER 5, 2017

Translating live events into the digital realm so it can reach more people is something companies can do to make more out of the cost they are spending at live events. With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Online Offer.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Let’s start with the basics of tech event management. Bringing events to life is stressful and tedious work. However, I know many event managers thrive on managing complex events. Event goals.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. I have appreciated the opportunity to stay connected online for events ranging from Minnesota PRSA Career Coffees to the virtual PRSA Classics. Here’s what I learned.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

B2B Digital Marketer

OCTOBER 13, 2022

For B2B events, things are also looking a bit different. With virtual and hybrid events getting more popular , people have more flexibility in their event choices, and as B2B marketers, we have to learn to be agile and resilient and learn to adapt to these ever-changing needs. Looking forward, what’s new for B2B events in 2023?

B2B 52

B2B B2B Marketing Demand Generation Communities 52

Webbiquity

OCTOBER 10, 2017

However, a look at B2B specific research shows otherwise. And nearly half of those searches are happening while they are actively at work. Trade Show Integration. Trade shows have been a staple of B2B marketing for a long time. Mobile integration can improve the trade show experience.

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing Strategy Marketing & Strategy 242

Webbiquity

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. Bing free and open, social media (particularly Twitter) commentary can get a little ugly at times.

Social Media 257

Social Media Media Aggregators Trust Marketing 257

Webbiquity

OCTOBER 22, 2020

This could include a college degree, a license, or a certification such as the Certified Meeting Planner (CMP) designation for professional event planners. Carefully evaluate whether it’s worth gaining any qualifications beyond the minimum requirements of your trade. Local business groups and events are great for networking.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Webbiquity

MAY 4, 2021

Create virtual events that make people say “you had to be there.” Today, the platform helps brands and agencies run more successful influencer marketing campaigns, save them time and headaches finding the right influencers; managing the contacts; and reporting across Instagram, Tik Tok, YouTube, Facebook, Twitter, and Twitch.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Conversica

JULY 31, 2019

New Partnership Promotes AI-driven Lead Engagement for Event Marketers and Sales Teams. The new partnership will help marketing and sales teams maximize the ROI on their event marketing spend. It frees event marketers to focus on delivering an outstanding end-to-end experience. “No NEW YORK and FOSTER CITY, Calif.

Marketing AI 40

Marketing AI Advertising Agencies Marketing Management ROI 40

Launch Marketing

JUNE 22, 2022

Recent reports show that 96% of B2B marketers use LinkedIn for content marketing and 82% use Twitter. This calendar and your overall strategic plan help to ensure the activities planned and executed are effectively reaching your target audience on social media. Craft and Post Relevant Content.

Social Media 117

Social Media Media B2B Thought Leadership Trade Show 117

Pam Didner

NOVEMBER 5, 2022

You do so by observing their behaviors and interests on your websites or meeting them on the trade show floors, or even at different touch points. What clubs were you an active participant in during high school or college? In your previous or current roles, did you participate in activity planning? Interest Questions.

Social Media 108

Social Media Work Management Social Marketing Planning 108

Adobe Experience Cloud Blog

NOVEMBER 2, 2011

Today, almost 200,000 IBM employees have Facebook pages (nearly half of its global workforce), 25,000 have Twitter accounts and more than 17,000 maintain blogs. The strategy has worked by introducing an education program with physical training events, complemented by webcasts and demos on how to use various social platforms.

Trade Show 48

Trade Show Top of Funnel Marketing Automation Services Work Management 48

Attendify

MARCH 9, 2020

So even prior to the public health crisis caused by the Coronavirus (COVID-19), virtual events had already taken their place as powerful tools for meeting and event planners. One common question: Can virtual events live up to live events’ ability to foster invaluable face-to-face interactions and peer networking opportunities?

Tips 38

Tips Peer-to-peer Barriers Webcast 38

Oktopost

DECEMBER 13, 2020

From business to our personal lives there has been a massive shift in the way we navigate going about everyday activities. . With face-to-face meetings, conferences, and trade shows all taken away from us, the only way to succeed now is to go digital. Think networking events for the digital space. .

Social Marketing 118

Social Marketing Paid Search Agency Trade Show Advertising Agencies 118

Anyword

OCTOBER 4, 2021

You need to go out and participate in conferences or events. You can start by going to local events where you’ll find other agency owners. That should include networking events, business expos, trade shows; you name it. You can also sponsor some or even launch your own meetups and events. Twitter Ads.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

Hubspot

JULY 28, 2014

Think about the last time you put together a booth for a trade show or conference. There''s one very inboundy, inexpensive trade show tactic that you missed: an Instagram presence. So if you''re curious about how to integrate Instagram into your other trade show activities, keep on reading.

Trade Show 28

Trade Show Landing Pages Tagging Social Networks 28

Top Rank Marketing

AUGUST 4, 2023

billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

B2B Marketing 93

B2B Marketing Budget Programs ROI B2B 93

Anyword

DECEMBER 5, 2022

Join local networking events at co-working spaces where entrepreneurs gather. Attend trade shows where you can meet people in your field of expertise; this is especially good if you’re trying to find clients in a specific industry or region of the country. Attend Conferences. Boost Your Own Social Presence .

Copywriting 98

Copywriting Ideal Customer Profiles Conference Trade Show 98

Onalytica B2B

MARCH 16, 2018

At the time, social media didn’t exist but as it came onto the scene I realised the potential of Twitter immediately. I’m mostly active online, but I do get the opportunity to speak at a lot of events around the world, especially at industry conferences and trade shows.

Marketing AI 0

Marketing AI Social Media Trade Show Conference 0

KoMarketing Associates

APRIL 27, 2017

There are over 1 billion active monthly users of Gmail and Google accounts, and more than half of emails are read on mobile devices. Twitter Tailored Audiences. Twitter Tailored Audiences you directly interact with key accounts and decision makers by offering: Promotions only available through Twitter.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

Integrated B2B

OCTOBER 26, 2012

To date, few B2B companies have capitalized on the full potential of the seminars, receptions, trade show stands and other marketing events they hold for business partners, clients and prospective customers. The study also showed that B2B companies on average spend 5-8 weeks planning their trade shows or other marketing events.

Social Media 40

Social Media Trade Show Social Marketing Planning 40

B2B Marketing Traction

APRIL 28, 2014

They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Think of Twitter as an online broadcasting tool. SlideShare.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

Marketing Craftmanship

JUNE 11, 2015

LinkedIn and Twitter Accounts…check / check. Trade Show…check. This second diagnostic question, regarding the practical benefit of marketing activity, is actually an integral part of the marketing plan development process. White Paper…check. Client Newsletter…check. Blog…check. Publicity…check.

Planning 100

Planning Trade Show Paper Marketing & Strategy 100

Pam Didner

SEPTEMBER 16, 2020

Event Marketing. Event Marketing. Prior to the pandemic, sales usually worked closely with their event team. Event marketing managers worked on logistics to ensure everything was set up on-site so that sales could have conversations with prospects or conduct customer meetings. VP of Marketing or CMO. Social Media.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Gather Insight.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

B2B Marketing Traction

MARCH 18, 2013

Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. Go through each traditional marketing activity you have and brainstorm on how you can extend each activity with social media. Use Twitter to link to your press releases, new product information, or events.

Social Media 100

Social Media Social Marketing Media Planning 100

Oktopost

JULY 15, 2020

In-person, offline events have always been seen as the best way to deliver impactful B2B marketing : think conferences, trade shows, and other professional gatherings. Now that we’re all having to adapt to the dangers of COVID-19, things have changed and in-person events are a non-starter for many companies.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Exo B2B

MAY 25, 2021

Especially in the last year when business meetings between customers and suppliers, conversations of “trade shows”, 5 @7 happy hours or business lunches have been replaced in whole or in part by meetings on ZOOM. Here we are usually talking about Facebook, LinkedIn, Twitter and YouTube. Source : smartinsights.com.

Social Networks 52

Social Networks Network Marketing Linkedin Peer-to-peer 52

Webbiquity

OCTOBER 4, 2013

New direct visits result from both offline and online branding activities. Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Trade show and event websites.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

New direct visits result from both offline and online branding activities. Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Trade show and event websites.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Adobe Experience Cloud Blog

MAY 27, 2011

by Andrew Spoeth You’ve just wrapped up your online event and are relieved that everything in your webinar went smoothly. Post-event follow up with attendees – and good timing – is critical to keeping momentum and turning your B2B marketing investment into qualified sales leads. Activate follow-up email campaign.

Marketing Management 48

Marketing Management Webinar Metrics Marketing Automation Services Webcast 48

Schubert B2B

AUGUST 16, 2017

PR is traditionally thought of as an outbound activity, where it can integrate with your advertising and ad campaigns. Take your PR to the next level by integrating it with your next trade show. Trade shows are a great place for you to use social media like Twitter, LinkedIn, Facebook and more.

Public Relations 54

Public Relations B2B Marketing Work Management Trade Show 54

KoMarketing Associates

APRIL 24, 2014

Tagging for social media such as Open Graph, Twitter Cards, and Schema integrations. We strongly believe in the connection between social media and SEO because of the propensity for active social media users to share and distribute links and content of the organization’s they follow and are passionate about. Mobile Marketing.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Martech Advisor

MARCH 22, 2020

Exhibitions and outdoor events. Outdoor events such as trade shows and exhibitions are another traditional channel for outbound marketing, especially in the B2B sector. This used to be a direct and purely outbound activity, typically done by sales teams. Tell us on LinkedIn , Twitter , or Facebook.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Marketing Insider Group

AUGUST 11, 2015

You’ve established a budget, funded largely by re-allocating some marketing funds from other tactics that don’t seem to be working (print advertising, direct mail, trade shows, etc). Many marketing and agency people with traditional backgrounds are not used to being held accountable for their activity. Now they can.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Allocation 100

Webbiquity

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Twitter 232