Navigate the Channel

OCTOBER 5, 2022

With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Use these marketing tips to take the mystery out of video—and drive sales.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Double Duty: Why Hybrid Events Hook Millennials.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Ledger Bennett

OCTOBER 22, 2020

Within this context, Ledger Bennett was tapped to lead efforts to bolster the branding and promotion of VirtualConnect , implementing a comprehensive event marketing program to grow awareness and drive registrations, specifically among customers and ICP prospects. Event Marketing Campaign Elements.

Event Marketing 52

Event Marketing Ideal Customer Profiles First-Mover Advantage Planning 52

Marketing Insider Group

NOVEMBER 21, 2022

Over the coming year, expect to see more events incorporating mindfulness and wellness activities into their schedule, whatever the industry. Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. Hybrid events can be any configuration or breakdown of virtual to in-person.

Trends 281

Trends Marketing AI Co-Registration Conference 281

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. Speaking sessions. And more… there is something for every budget!

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Aberdeen

AUGUST 29, 2019

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. But what happens when event marketing campaigns aren’t delivering the results your team wants (and needs)?

Intent Data 40

Intent Data Event Marketing Intent Planning 40

Bluetext

MAY 5, 2023

Increase Your Market Impact By Properly Determining Your Market A successful brand launch reaches all notable audiences including both internal and external stakeholders. You’ll want to think strategically about your key audiences and prioritize your brand launch activities accordingly.

Activities 26

Activities Tactics Brand Identity Branding 26

Vision6

JANUARY 7, 2021

With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history. So the easiest way to earn free promotional activities was to reach out to our speakers. Log-in or sign-up for a free trial account today and take our new event management feature for a test drive.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

Bluetext

FEBRUARY 19, 2021

Large-scale, in-person events have all but vanished since the pandemic rocked our world just a year ago. It seemed that nearly all hope was lost for event marketing ? but then came virtual events. Virtual events aren’t going anywhere anytime soon. High-quality production captures and sustains attendee attention.

Event Marketing 26

Event Marketing Advertising Agencies Work Management Advertising Mediums 26

Martech

SEPTEMBER 8, 2023

After the event, what happened to all that content? Dig deeper: Doing more with less: How marketers can make content go further Collaboration is the key to post-event ROI Maximizing ROI from events requires a new mindset: viewing events as a moment in time, just one part of the event lifecycle.

Lead Scoring 122

Lead Scoring Lead Ranking Top of Funnel Budget Programs 122

Square 2 Marketing

MAY 28, 2020

Make no mistake: Air travel and live trade shows, conferences and events will be among the last business activities to return, and they may never return to pre-COVID levels. I saw a new free report called “Getting Ready For The Return Of Trade Shows” from a software company, and I thought to myself, “What trade shows?”.

Trade Show 76

Trade Show Event Marketing Conference Lead Generation 76

Webbiquity

MAY 30, 2023

Content marketing, a vital component of both search and social engagement strategies, was #2 in terms of both popularity and importance. And finally, despite the hype they get, video marketing and ABM were both near the bottom of the list for importance. 6) Event marketing is bouncing back for B2B.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 278

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 225

Planning Marketing Plans Work Management Marketing Management 225

Webbiquity

FEBRUARY 16, 2023

Alternatively, some key insights on event marketing trends found that 37% of B2B marketers are increasing interested in utilizing brand influencers. Working with notable industry figures will certainly be used more this incoming year, as influencer marketing has shown the ability to increase brand awareness and buyer trust.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Webbiquity

NOVEMBER 27, 2018

The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing. Case in Point: Event Marketing. So, there’s hope.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Webbiquity

MARCH 31, 2020

In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding. Though 90% of B2B software companies are on Twitter , barely half are active. But it’s not.

Twitter 320

Twitter Enterprise Management Business Work Management 320

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. Look at the data.

Optimization 109

Optimization Ideal Customer Profiles Customer Surveys Communities 109

Content Standard

DECEMBER 30, 2014

Social media continues to grow through the explosion of both participation and platform options, but event promotion requires certain attention that social marketing can’t provide. Events are high on marketing teams’ activity lists, according to the Regalix report. Want more content marketing news?

Event Marketing 40

Event Marketing B2B Marketing B2B Paid Search Agency 40

Webbiquity

SEPTEMBER 12, 2023

There’s lots, lots more to discover in this study, from concerns about venues and the role of event technology to the challenges of demonstrating event marketing ROI and the top priorities and expectations for attendees when deciding which in-person events to participate in. .” Just 1% strongly disagree.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Vision Edge Marketing

OCTOBER 25, 2022

Without enough tactics and associated activities and resources behind a strategy, the success of the strategy is in jeop ardy. In each of these examples, there was not enough weight in terms of tactics and activities and associated resources to maximize performance for the strategy. . Activities. They executed two activities.

Marketing & Strategy 217

Marketing & Strategy Advertising Agencies Best Practices Click Rate 217

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: contact vendor. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Adobe Experience Cloud Blog

JANUARY 30, 2013

During an event social networks offer a unique opportunity to interact directly with your audience while empowering them to share and amplify your message. After an event, social marketing is a fantastic way to stay engaged and have the experience live on through sharing of photos, blog recaps, and session recordings.

Social Media 48

Social Media Event Marketing Social Marketing Planning 48

Adobe Experience Cloud Blog

JANUARY 30, 2013

During an event social networks offer a unique opportunity to interact directly with your audience while empowering them to share and amplify your message. After an event, social marketing is a fantastic way to stay engaged and have the experience live on through sharing of photos, blog recaps, and session recordings.

Social Media 48

Social Media Event Marketing Social Marketing Planning 48

Webbiquity

DECEMBER 29, 2020

Although Black Friday and Cyber Monday may seem like distant memories, several Cyber Month offers remain active into January. Check out this post for exceptional offers on software for small business accounting, Instagram marketing, SEO, video editing, and more. Discover how content and event marketing go together.

Software 130

Software Event Marketing Planning Small Business Marketing 130

Content Standard

SEPTEMBER 29, 2014

The findings on fan engagement—which included the live-streaming of video—reflect the multiple ways in which mobile technology can be wielded for event marketing. Social sharing and other social activity were a significant driver of this mobile activity.

Mobile Marketing 40

Mobile Marketing Event Marketing Planning Mobile Advertising 40

Marketing Insider Group

SEPTEMBER 20, 2021

Add an extra level of familiarity and empathy to your marketing strategies with appeals specifically tailored to your members’ personal identities. This is one of the most important points of segmentation, and it’s a data set that should be informed by the overall activity of your members’ throughout their time with your association.

Work Management 283

Work Management Marketing Management Marketing Automation Services Tips 283

Zoominfo

OCTOBER 13, 2023

It is accepted that marketing activities must usually rely on either “consent” or “legitimate interest.” Businesses could use telemarketing as a channel to generate consent for email marketing, converting the prospect to an inbound, consent-based contact.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Navigate the Channel

AUGUST 10, 2017

Take advantage of the real-time opportunities for livestreaming during the event. Ask customers for testimonials, interview employees about their trade show activities, and engage partners in conversations about the benefits of your product and your company. At the Trade Show.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

DiscoverOrg

MARCH 25, 2019

This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Location-based event marketing. Direct mail for location-based marketing. Direct mail is a key part of a multi-touch marketing campaign.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Lead Liaison

JANUARY 3, 2023

Event marketers know exactly why that doesn’t work. How event marketers can help increase staff adoption: 1: Set Expectations. This may seem obvious, but you’d be surprised how many event coordinators pay good money for lead capture without setting expectations. 3: Avoid Manual Entry.

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

B2B Digital Marketer

NOVEMBER 10, 2022

How to avoid common mistakes and stay ahead in the B2B event marketing game. Taking advantage of B2B events can bring your brand to the attention of your customers. Every day, consumers are bombarded with pitches and advertisements, so you need to make your event stand out. Digital activity ROI assessment: [link].

Marketing Budget 52

Marketing Budget Marketing & Strategy B2B Multi-Channel 52

Webbiquity

JANUARY 22, 2021

You need to support this with an active social media presence, press coverage, partnerships, email marketing , online advertising (if your budget permits), and event marketing. For example, you need to know how to optimize your website in a way that will increase web traffic and expand your brand’s online presence.

Business 238

Business Startups Paid Search Agency Press 238

Salesforce Marketing Cloud

JUNE 21, 2022

The basics of event marketing. The first step is to list out the goals for your event: why are you doing it, who is your audience, how do you reach them, and what do you hope they take away. ” Marc has always had a clear vision about how events connect with customers and drive results. .

Planning 98

Planning Lead Scoring Lead Ranking Business 98

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. Personalize event promotion with AI. Here’s how: 1.

Marketing AI 196

Marketing AI Business Lead Scoring Lead Ranking 196