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Buyer Activism Will Rise Among B2B Buyers

Tony Zambito

Buying Decisions Are Affected By Intensified Buyer Activism Sentiments. During the past decade, we have seen a significant rise in consumer activism. And that has translated to a rise in both brand activism as well as shareholder activism. For many years, activism centered on the environment. And that is the point.

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Active Listening for Agile Marketing Leaders

Marketing Insider Group

This is referred to as “active” listening as a reminder that we need to do it intentionally. For effective communication, active and resourceful collaboration is necessary. The original Manifesto for Agile Software Development advised valuing “Individuals and interactions over processes and tools.” Active Listening in Practice.

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Demand Generation Provider Activate Marketing Services Acquires Green Leads

Smashmouth Marketing

Acquisition Accelerates Activate's Full-Funnel Demand-to-Pipeline Demand Generation Services and Adds High-Value Sales Appointment Setting Capabilities. Activate MarketingServices (ACTIVATE), a high-growth provider of demand generation for B2B brands, announced today the acquisition of lead gen and appointment setting firm Green Leads.

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How to Develop an Outstanding Business Development Plan

Stevens & Tate

Developing a great business development plan requires a strategic mindset, comprehensive analysis, and meticulous execution. The business development plan should include a well-defined implementation process with clear responsibilities and timelines. Here are 8 proven steps to developing a winning business development plan: 1.

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A Recruiter’s Guide To Hiring In 2021

The economic disruption of the COVID-19 pandemic has caused some active candidates to be more cautious. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done.

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How to Ensure You Keep Your Dashboard Development on Track

Vision Edge Marketing

This post identifies 12 pitfalls associated with dashboard development and how to avoid them. As such, dashboard development is typically a deliberate investment, one in which rework and redoes are costly. The 12 Most Prevalent Pitfalls of Dashboard Development and How to Avoid Them. Yes, I Want My Growth Idea.

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How Great Leaders Use Storytelling to Activate Empathy in Their Teams

Marketing Insider Group

As we develop empathy for the characters in stories, we learn how to be more empathetic to people in real life. Weaving short stories into our everyday interactions with people can help to activate their empathy so we can get the most out of them. Using Storytelling as a Leadership Tool.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue. Explore the ZoomInfo Playbook to find activities that align with your goals, set up your workflows, and add them to your GTM motions. Thankfully, there’s an answer.

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How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns. How to activate your audience - including the influencers within it.