Anteriad

JANUARY 3, 2023

Intent data isn’t just a lead generation trend—it’s here to stay Doesn’t it seem that every few years, there’s a brand-new marketing buzzword that will demystify lead generation? The cynic among us may be tempted to ask, “Is intent data a marketing fad?” What makes intent data different?

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Launch Marketing

JULY 26, 2023

Trend #3: Leveraging Intent Data and Illuminating Buyer Interest In the fast-paced world of B2B lead generation, harnessing the power of intent data can be transformative. Intent data provides valuable insights into what potential buyers are actively searching for or contemplating.

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Lead Generation Lead Scoring Lead Ranking Account Based Marketing 118

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. For those in the back – what is intent data?

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Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. . For those in the back – what is intent data?

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Intent Data Intent Bombora Dwell 20

Engagio

JULY 6, 2023

Harness the Power of Intent Intent-based advertising involves targeting prospects based on their demonstrated interest in your product or service. By leveraging intent data, you can reach people who are actively researching solutions like yours and are therefore more likely to convert.

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ROI Ads Allocation DemandBase 71

SalesIntel

AUGUST 14, 2023

SalesIntel provides access to a wealth of data such as technographic, firmographic, and intent data. Leveraging Search Engine Marketing (SEM) Paid search, a crucial component of SEM, allows you to capture high-intent leads actively searching for products or services like yours.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

ABM in Action

MAY 18, 2023

That’s because many organizations don’t use fit as a focus and instead equate it to activity. Cerrentani: The “big picture” of a signal-based approach is when you’re able to combine data sources in a meaningful way and include some combination of fit and intent, or fit and engagement — any sort of fit and activity.

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Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 52

Madison Logic

FEBRUARY 10, 2023

These metrics can help identify propensity to purchase, while at the same time serve as signals that uncover active solution interest and opportunities to further engage the buying committee. Use this target account list to prioritize the right accounts and inform current and future campaign strategies for more effective ABM.

Demand Generation 52

Demand Generation Ideal Customer Profiles Account Based Marketing Marketing Budget 52

Zoominfo

AUGUST 30, 2023

Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Intent shines a light on the digital signals that businesses generate as they move through the buyer’s journey, giving GTM professionals a hyper-efficient way to target accounts that are getting ready to purchase.

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Intent Data Intent Intent Signal Lead Ranking 147

Strategic-IC

OCTOBER 23, 2018

You can learn more about how considering buying intent can transform marketing and sales strategies here. Enhancing Inbound and ABM Campaigns With Behavioural Intent Data. Further down are those contacts who have demonstrated intent. Identify your active market. Create a framework to optimise and scale.

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DiscoverOrg

AUGUST 7, 2018

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. What is Intent data? What is Intent data ? Website visits.

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SalesIntel

SEPTEMBER 13, 2021

A Marketing Qualified Lead (MQL) is a lead who has expressed interest in your offering, participated in your marketing campaign, or is more likely to become a customer than other leads. These are prospective leads interested in you but haven’t yet taken the next step into a sales discussion. How to Find Buyer Intent Data.

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Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 52

Vision Edge Marketing

AUGUST 22, 2023

Pros & Cons of the Buyer Intent for Qualifying New Customer Opportunities Buyer Intent accounts for fit and focuses on analyzing and interpreting behavioral data to identify potential customers who are actively showing interest in a product or service.

Lead Ranking 207

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 207

Televerde

NOVEMBER 14, 2019

With tools and tech that enable a personalized approach (think marketing automation, intent data, and AI-powered analytics) you can consistently deliver the right message, to the right person, at the right time. Show me the data! (a What this really looks like: 2. Intent Data. Increased brand loyalty.

Marketing Automation Services 40

Marketing Automation Services Marketing AI Personalization Tools 40

Zoominfo

MAY 21, 2021

That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next.

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Intent Data Intent Lead Ranking Marketing Websites 130

DiscoverOrg

AUGUST 7, 2018

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. What is Intent data? What is Intent data ? Website visits.

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Intent Data Intent Lead Ranking Bombora 120

Terminus

APRIL 26, 2022

You’ll want to set up a view within Salesforce that filters accounts with intent groups and data. We recommend filtering your competitive intent keywords like the brand names of your competitors. If an account is demonstrating intent for churn by showing signs of researching a competitor, set a meeting with your account.

Account Based Marketing 26

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 26

Terminus

JULY 25, 2018

If you’re looking to empower an account-based sales development team, I highly encourage a reasonable activity quota to incentivize the right behavior and manage expectations. This is where intent and engagement data come in. We have several different reports within Salesforce that allows us to take action on this data.

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Account Based Marketing Ideal Customer Profiles Work Management Marketing Management 36

Terminus

SEPTEMBER 21, 2017

With account-based marketing (ABM) , your marketing team should be actively involved in the sales process from first touch until the deal closes and beyond. One common problem B2B teams run into when they try to reengage old opportunities is inaccurate data. Supporting Sales Pipeline with Account-Based Marketing.

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Account Based Marketing Sales Cycle Template Top of Funnel 30

DealSignal

JANUARY 25, 2023

You can also invest in automation tools that help you discover new, hot leads based on intent. If you’re new to the term “intent-based leads,” these are customers who are actively shopping for a product or solution like yours who are demonstrating strong intent to buy.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Terminus

OCTOBER 30, 2017

When you’re doing ABM right, you will see inbound activity from your named target accounts, and you’ll also be able to better identify net-new inbound leads that belong to accounts that fit your ideal customer profile (ICP). We actually activate our sales team off of accounts that show engagement as well as intent.”

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles ABM Sales Management 20

Anteriad

APRIL 25, 2023

That is behavior-based marketing, which uses user activity to target potential leads. Campaign A specific series of activities used to market a product. Intent marketing Intent marketing is an approach based on B2B buyers’ intent to adopt, purchase, or consume a particular service.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

That is behavior-based marketing, which uses user activity to target potential leads. Campaign A specific series of activities used to market a product. Intent marketing Intent marketing is an approach based on B2B buyers’ intent to adopt, purchase, or consume a particular service.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84