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Does CDP Need a New Definition?

Customer Experience Matrix

My definition had changed very little when we launched the CDP Institute in 2016, and has been the same ever since: “packaged software that builds a unified, persistent customer database accessible to other systems”. As CDP became popular, many vendors adopted the label whether or not they actually met even the looser definition.

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The Beginner’s Guide to Brand Activation

Zoominfo

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. Enter, brand activation. . What is brand activation? Why is brand activation important? 4 Types of Brand Activation.

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The Beginner’s Guide to Brand Activation

Zoominfo

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. Enter, brand activation. What Is Brand Activation? Why Is Brand Activation Important? Let’s get into it!

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White Paper: The Definitive Practical Guide to Influencer Relationship Management

Onalytica B2B

We’re excited to announce that we’ve published The Definitive Practical Guide to Influencer Relationship Management. This is where our Definitive Practical Guide to Influencer Relationship Management comes into play to provide clarity and enablement. . Tailoring your marketing activities to target your influencers.

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Ultimate Guide to Email Segmentation [Definition, Benefits and Best Practices]

SendX

So, track the time when subscribers are active and send them emails at that time. Use tools to make work easier by scheduling emails so they can land to your audiences’ inbox at the time when they are reading emails or they are active online. The cart abandonment rate is currently at around 67%.

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How Coca-Cola activated their enterprise CDP

Martech

So definitely take time to plan out your data and make sure all of your sources of data are well-defined and organized.”. The post How Coca-Cola activated their enterprise CDP appeared first on MarTech. Enterprises should also think about what additional data sources are needed and how they want to model the data. Get MarTech!

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5 Employee Activation Case Studies We Can All Learn From

Marketing Insider Group

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. Here are some employee activation case studies from those who have. Quick Takeaways: Activate your employees with the freedom to innovate and communicate.