Zoominfo
MARCH 15, 2022
Data as a service (DaaS) is a suite of products and services that automatically cleans, enriches, normalizes, de-duplicates, and unifies data sources together. This sophisticated end-to-end platform keeps information across every system aligned and standardized, while also actively preventing future quality problems.
Salesforce Marketing Cloud
DECEMBER 6, 2023
” Clean data — or data and records that are free of inaccuracies, duplications, and blanks — helps your small business run faster, smoother, and more efficiently. Are there lots of duplicates or contacts with old addresses you know aren’t valid anymore? Do you have a lot of duplicates?
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Marketing Insider Group
MAY 26, 2011
Ask sales people what they think is wrong with marketing and they will say the biggest mistake marketers make is too much of a focus on marketing activities instead of results. And focusing on internal activities and fighting the latest internal fires instead of solving customer problems is the other side of the same coin.
Salesforce Marketing Cloud
APRIL 21, 2022
On the surface, marketing teams still build the various engagements, campaigns, and activations that are part of meaningful customer journeys. Last year, 68% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 31% in 2018.
Zoominfo
FEBRUARY 12, 2019
Lead management refers to the entire process of generating leads, qualifying them, tracking their activity, passing them on to sales and prioritizing well-timed follow-up. Here are a few tips to avoid dirty data throwing off your lead management process: Identify duplicate records: 15% of leads contain duplicated data ( source ).
Rev
FEBRUARY 15, 2023
Break down revenue goals into specific targets for each team and individual, including specific activities and metrics. Align sales and marketing processes to avoid duplication of efforts and ensure a cohesive end-to-end customer experience. For example, look at revenue growth over time, sales cycle length and average deal size.
Albacross
FEBRUARY 10, 2020
De-duplicate results against customers and active lead lists to suppress accounts that should not be emailed. We then combine this with behavioral data such as level of activity, duration on site or page, number of visits and source. Demographic Data. Hubspot.com. Alexa rank. Behavioral Data.
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