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14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

You can also look at metrics like: Website traffic Social media followers The reach of your posts Improving Brand Awareness is all about getting your name out there and making a good impression. Cost-Per-Click Cost-Per-Click (CPC) helps you keep track of your ad spend. Measuring CPC is as easy as pie. Measuring CTR is simple.

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5 essential Google Shopping optimizations Google won’t tell you by ShoppingIQ

Martech

Real-time feed stock updates A shocking fact: for more than 95% of ecommerce brands, even after their products go out of stock, their product ads stay active on Google Shopping for 12 to 24 hours, and in some cases longer. 20% CPC discount A Google CSS partner like ShoppingIQ offers a permanent discount on your Google Shopping spend.

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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

If not, then let’s see the list of consequences of avoiding Facebook metrics: Wrong audience targeting Fewer impressions and reach on posts Fewer conversions through better ads Low returns on Facebook marketing expenditure Less engagement Missing on the best times to post on Facebook Less referral traffic And the list could go on. Agreed yet?

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

For the self-service solution, there is no minimum cost, but rather a cost per impression. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc. It is advertising for the modern internet.

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7 Secrets Every Tech Company Must Know to Skyrocket PPC Conversion Rate

Launch Marketing

These can be intimidating at first, but when planned and executed correctly, can yield some impressive results, such as boosting brand awareness by nearly 80% and doubling website traffic. Tailor Landing Pages to Align with Ads First impressions are everything. How do you improve it?

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7 Proven Strategies to Boost Social Media SEO in 2024

Convince & Convert

As algorithms have become smarter, it reduces the impressions of those posts that have too many spammy or unrelated tags. Quantity means showing up on your social media channels often to leave a mark on the audience while telling the algorithm that you’re active, relevant and care to deliver quality. Now, it’s completely different.

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What every marketer needs to know about programmatic advertising

Martech

It does this by taking a variety of factors into account, including location, demographics, user behavior and online activity. Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. Cost per Click (CPC): Look for ad suppliers whose price is in your ideal CPC range.