Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% But what does this mean for us, the marketers and content creators?

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Marketing Insider Group

OCTOBER 16, 2023

And what sets great content apart from the rest? In-depth content marketing research. Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. Let’s break down what it offers: Content discovery.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Marketing Insider Group

JUNE 18, 2018

Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. When your employees are activated, they are engaged, more productive, and will help to establish your business as a trustworthy, authentic brand with whom your […].

Activities 212

Activities Organization Effectiveness Brand Identity 212

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Marketing Insider Group

SEPTEMBER 24, 2019

An employee activation program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee activation program will be ineffective, but it could also be damaging to your company and brand reputation. Don’t use your program purely as a marketing technique.

Activities 194

Activities Guidelines Curation Work Management 194

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. The Pillars of Content Marketing and How They Improve Sales. Conversions.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

Marketing AI 93

Marketing AI Content Marketing Enterprise Management Planning 93

Marketing Insider Group

JUNE 14, 2021

Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. How to Build a Successful Video Content Marketing Strategy to Grow Your Audience. billion monthly active users. Quick Takeaways. Optimize Your Videos for Search.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

JUNE 7, 2021

In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute). Content marketing costs 62% less than outbound marketing.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing?

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Course Content Marketing Planning Best Practices 332

Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Content marketing has a consistently higher ROI than advertising.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Marketing Insider Group

MAY 24, 2023

You can get essential details about search activity, your search engine optimization performance, and how your competitors are doing. You also need to put that data to work with a strong content marketing program. That’s the reason you need advanced Google search strategies. Advanced tips don’t just help you research.

Search Marketing 293

Search Marketing Google Optimization Tips 293

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Most industries are in a state of content marketing saturation.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Content Marketing Institute

OCTOBER 11, 2018

To compete on this noisy (literally) landscape, content marketers may need to follow a few SEO guidelines that relate to the informational needs and behaviors of spoken-word searchers. Read: Is Voice Search the Future of Content Marketing? Content conclusion. Billions of them, in fact, as data from Alpine.AI

Activities 99

Activities Marketing AI Enterprise Management Paid Search Agency 99

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. appeared first on Marketing Insider Group.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Marketing Insider Group

JUNE 25, 2018

The post Why Employee Activation Is the Future of Marketing appeared first on Marketing Insider Group. Imagine what a powerhouse your company would become. We’re not just talking consumer trust here. This is about respect and your audience fostering […].

Activities 250

Activities Paid Search Agency Trust Marketing Marketing 250

Marketing Insider Group

DECEMBER 16, 2020

‘Tis the season to believe in the holiday spirit AND the power of content marketing. If you’re new here, content marketing is a business opportunity to reach and convert new customers. Chances are, you believe in content marketing. You’re ready to hop on the Content Marketing Express.

Paid Search Agency 282

Paid Search Agency Content Marketing Planning Budget Programs 282

Marketing Insider Group

APRIL 6, 2021

With content marketing. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. The Power of Customer Retention Marketing. 9 Customer Retention Strategies That Use Content Marketing. Quick Takeaways.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise.

Lead Ranking 288

Lead Ranking Lead Scoring CMS Development Content Marketing 288

Marketing Insider Group

MARCH 12, 2018

Here’s a strategy brands such as IBM and Starbucks have been using for years to bolster their marketing reach and their revenue – employee activation. The post How to Activate Employees and Harness the Power of Internal Experts appeared first on Marketing Insider Group.

Activities 279

Activities Marketing & Strategy Marketing Strategy Brand Identity 279

Marketing Insider Group

JUNE 8, 2021

Is anybody successful with content marketing? Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. For anybody to be successful with content marketing, you must define success. There are certain must-haves for success in content marketing.

Content Marketing 290

Content Marketing Lead Scoring Lead Ranking Planning 290

Launch Marketing

APRIL 5, 2023

Content marketing is not a new concept but it has evolved over the years, especially in the past few. With the rise in digital content, the impact of a pandemic and many workplace changes, new content marketing trends have emerged and evolved priorities. Here’s to strong B2B content and effective marketing efforts!

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Marketing Insider Group

JULY 29, 2020

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include? Calculating Content Marketing ROI.

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

Content Marketing Institute

DECEMBER 1, 2020

Creating empathetic content requires marketers to shift their focus – from educated assumptions about transactional needs to a deeper, more holistic understanding of their audience. Continue reading → The post Activating Empathy: How to Manage It, Measure It, and Market With It appeared first on Content Marketing Institute.

Activities 145

Activities Education Paid Search Agency Marketing 145

Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. How Content Marketing is Changing. There’s been a growing concern among many businesses, brands, and marketing professionals lately that content no longer provides the value that it once did. “Why should I add to the noise?

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Content personalization is a way to build trust and loyalty with customers.

Marketing & Strategy 285

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 285

Webbiquity

MAY 24, 2018

Marketers are now spending, on average, 25% of their overall budgets on content marketing. But only 21% of B2B content marketers are successful at tracking ROI. So, as a content marketer, you need ensure that your content is producing results—and that you can provide the data to prove it.

Tips 239

Tips Content Marketing Lead Ranking Lead Scoring 239

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Marketing Insider Group

DECEMBER 9, 2019

How do you feel about your content marketing strategy? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity. Even if your content is performing well, your content marketing strategy may still need adjustments. The thing is, now you have data.

Marketing & Strategy 296

Marketing & Strategy Marketing Strategy Content Marketing Planning 296

Contently

MARCH 7, 2023

That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. How are marketers planning to address those talent challenges? With AI, enterprises can produce far more content than they could hope to generate with human creators.

Planning 137

Planning Enterprise Management Paid Search Agency Content Marketing 137

Marketing Insider Group

NOVEMBER 15, 2021

With scarcity marketing, you can tap into this natural desire that people have to obtain something right away in order to avoid the possibility of losing out on it later. How to create demand using content marketing. Show real-time activity. Emphasize limited availability. These are all effective ways to use this tactic.

Demand 238

Demand Content Marketing Planning Urgency Marketing 238

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here’s how: Align Your Social and Content Strategies with Your Brand. That’s not all.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Marketing Insider Group

MAY 18, 2021

Employee content marketing just might be the missing link to meet all these demands – and many more. Take this stat on video marketing, for example. 54% of customers say they’d like to see more video content from brands – more than any other type of content. That’s why employee content marketing is so important.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Square 2 Marketing

DECEMBER 7, 2021

One thing we learned in 2021 is that content remains critical to any demand generation or inbound marketing effort. But what we also learned is that you need to create content at scale, and that remains elusive for many businesses running demand generation strategies. The more you publish, the more leads you generate.

Demand Generation 84

Demand Generation Demand Activities Generation 84

B2B Marketing Directions

APRIL 7, 2024

The last thing you want is to put any hurdles between your content resource and your target audience. If a potential buyer is impressed with your content, he or she is likely to seek out other content you've produced. The benefits of halo effects aren't always immediate, but they can be powerful.

Content Marketing 70

Content Marketing Content Ethics Impressions 70

Contently

FEBRUARY 8, 2023

Content marketing is like cooking. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide.

Marketing AI 173

Marketing AI Trends Google SEO 173