Marketing Insider Group

MARCH 17, 2020

No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Activating Your Employees Is the Secret to Success in Any Economy. There’s another side to EX that impacts a company’s ROI: employee activation. Employee activation takes engagement up to a whole new level.

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Activities ROI Customer Satisfaction Guidelines 258

Marketing Insider Group

SEPTEMBER 24, 2019

An employee activation program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee activation program will be ineffective, but it could also be damaging to your company and brand reputation. Quick Takeaways.

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Activities Guidelines Curation Work Management 194

Biznology

OCTOBER 1, 2020

Join us for a discussion with two of our Consultants Collective member consultants, Douglas Spencer and Casey Hall as they explore issues around employee activism and what brands need to consider during this tumultuous time. Engaging in brand activism while avoiding potential fallout from employee activism?

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Activities Branding Brand Identity Consulting 118

Thinkers360

MARCH 8, 2024

In this edition, we speak with Dr. Cynthia Young , founder and CEO of CJ Young Consulting, LLC , a knowledge management consulting firm in Chesapeake, VA. Before founding CJ Young Consulting, she retired from the U.S. Navy as a Surface Warfare Officer after 23 years of active duty.

Consulting 52

Consulting B2B Thought Leadership Thought Leadership Opt-in 52

Hinge Marketing

MARCH 14, 2023

When instability is coming from every direction—the economy, political environment, wars, and the job market—how do consulting firms survive and thrive? Situations like these are exactly why the Hinge Research Institute conducts its annual High Growth Study of the consulting industry in partnership with Deltek.

Consulting 66

Consulting Peer-to-peer Marketing Budget Digital Transformation 66

BOP Design

MARCH 22, 2021

In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience. If your brand doesn’t have an active social presence, it’s essential to add social media posting to your B2B content marketing strategy now.

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Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Hubspot

MARCH 22, 2023

Consulting, as a career, usually involves working with people to bring their ideas to life and guide them in the right direction. The success of many businesses hinges on how good their consultant is. These companies don’t make their consulting decisions lightly. What makes networking different for consultants?

Consulting 61

Consulting Tips Peer-to-peer Advertising Agencies 61

Martech

SEPTEMBER 9, 2022

Today, customer experience (CX) company ActionIQ announced a new partnership with consulting firm Slalom that will make specialized services available for users of the ActionIQ CX Hub. It’s another thing to activate that data and use it effectively to power customer experience.

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Consulting Enterprise Management Marketing Management Advertising Agencies 100

Salesforce Marketing Cloud

OCTOBER 19, 2022

These experiences eventually led to landing my dream job as a Salesforce Functional Consultant at Deloitte. Here are three things I’ve done to transform my career into becoming a Salesforce consultant. Salesforce Consultant: Quick Look. Learn what Salesforce consultants do and the skills they need to succeed. 100 points.

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Consulting Peer-to-peer Work Management Cable 98

Hubspot

APRIL 25, 2023

A career in management consulting is glamorous. But the consulting career path also has its challenges. Mika Kim , a former consultant at one of the Big 4 consulting firms, reports working an average of 12 hours per day. Consulting isn’t for everyone. Table of Contents What is consulting? What is consulting?

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Consulting Work Management Ad Building Marketing Management 59

chiefmartech

JANUARY 25, 2023

Not coincidentally, it also lines up with this research from Boston Consulting Group interviewing ~2,000 companies on the current state of their “digital transformation”: Most are still in the process of transforming. Great companies are actively hiring marketing technology talent appeared first on Chief Marketing Technologist.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

ClickZ

OCTOBER 23, 2020

Automation is possible in 30% of sales activities. Various leading consultants like Deloitte, McKinsey, PwC, Accenture, Bain and Company, EY, and Boston Consulting Group are working towards identifying the role of artificial intelligence and automation in marketing. Activating governance plans for emerging technology.

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Marketing AI Consulting Lead Ranking Automation 145

Marketing Insider Group

SEPTEMBER 10, 2019

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. Here are some employee activation case studies from those who have. Quick Takeaways: Activate your employees with the freedom to innovate and communicate.

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Case Study Case Studies Activities Studies 145

Contently

MARCH 22, 2019

One of the most worst things we can do is treat content marketing as just a top-of-funnel activity. Today’s sellers have to be consultative. The post Content Marketing Can’t Just Be a Top-Funnel Activity appeared first on Contently. But if we really want to serve our audience, we need to go past it.

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Top of Funnel Marketing Funnels Activities Content Marketing 152

ANNUITAS

OCTOBER 25, 2016

We recently were able to sit down with Tanner Mezel of DSG Consulting and get his insights into the world of B2B Marketing and Sales. ANNUITAS: Tell us a bit about yourself and how DSG Consulting helps their clients? The post Changing Buyers and the Future of B2B Sales – An Interview with DSG Consulting appeared first on Annuitas.

Consulting 153

Consulting B2B Sales Demand Generation Work Management 153

Hubspot

OCTOBER 25, 2021

Consulting is never structured arbitrarily. You don't see many clients give their consultants carte blanche, a blank check, no timeline, vague goals, and the flexibility to spill company secrets to whoever they feel like. Clients and consultants can't work on different wavelengths. Let's jump in. Scope of Work.

Consulting 55

Consulting Copyright Sample Efficiency 55

GreenRope

MARCH 4, 2021

Becoming a Complete CRM Consultant. What is a complete CRM Consultant? To understand the role of a complete CRM Consultant you must first understand the function of complete CRM. What does a complete CRM Consultant do? Plainly put, a consultant is an expert in all things complete CRM. GreenRope Certification.

Consulting 52

Consulting CRM Marketing Management Marketing Automation Services 52

Heinz Marketing

JUNE 26, 2020

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. The post Forecasting B2B Marketing Activities to Meet Sales Goals appeared first on Heinz Marketing. It is typical for companies to be given a marketing budget before setting sales goals for the year.

Forecasting 125

Forecasting Cost per Lead Top of Funnel Paid Search Agency 125

Martech

MAY 3, 2022

“A CDP joins disparate systems and improves operational efficiency, providing a centralized location to collect, clean and control customer data,” said Cecilie Burleson, manager at consultancy EY, at The MarTech Conference. This includes customer attributes and preferences, their behaviors, as well as other digital activities and events.

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Activities B2B Marketing Digital Marketing Funnels B2B 77

Hubspot

DECEMBER 12, 2019

If you have, you’ve consulted with them. If you’re passionate about helping others succeed by providing niche expertise that’s been honed by years of education, experience, and skill development, a career consulting may be for you. We’ve compiled this guide to dig deeper into the wild, lucrative world of consulting.

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Consulting Enterprise Management Work Management Marketing Management 76

Conductor

APRIL 1, 2021

Introducing Consulting By Conductor. That’s why we offer a level of service that stands out from the rest with Consulting by Conductor. Consulting by Conductor offers bespoke projects to help you execute new campaigns and tackle strategic challenges –– from discovery to optimization to measurement.

Work Management 59

Work Management Consulting Marketing Management Organization 59

Biznology

APRIL 8, 2021

So how do we believe in Nike and all of the other companies that are finally being called to task for their toxic cultures, their performative activism, their claims of doing right, while doing wrong? Performative activism. The post It’s Women’s History Month, How’s Your Company’s Performative Activism? Not so much.

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Activities Peer-to-peer Paid Search Agency Class 104

Biznology

MARCH 31, 2021

So how do we believe in Nike and all of the other companies that are finally being called to task for their toxic cultures, their performative activism, their claims of doing right, while doing wrong? Performative activism. The post It’s Women’s History Month, How’s Your Company’s Performative Activism? Not so much.

Activities 104

Activities Peer-to-peer Paid Search Agency Class 104

B2B Digital Marketer

MARCH 9, 2021

What is Your Digital Activity ROI? Anybody trying to sell anything online needs to be aware of their Digital Activity ROI (DAA). DAA needs to be calculated and understood by authors, coaches, consultants, speakers, SMBs, startups, entrepreneurs, affiliate marketers, non-profits, and local businesses. Do you know what yours is?

Activities 52

Activities ROI Webinar Metrics Internet Marketing 52

Outreach

APRIL 20, 2020

And without Bombora’s data we might not have not noticed what happened at the end of March and early April (weeks 8-10 below): B2B intent activity is picking back up as companies are getting used to operating remotely and in uncertainty. Thankfully, activity data quickly returned to normal.

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Intent B2B Sales Activities Bombora 102

Hubspot

OCTOBER 6, 2021

Either way, you might have heard the term "independent consultant" kicked around and wondered whether or not this career move is for you. Independent consultants can work in any field, using their backgrounds and considerable know-how to shed light on any gaps or deficiencies in a company's operations.

Consulting 49

Consulting Fulfillment Work Management Thought Leadership 49

Hubspot

DECEMBER 27, 2019

You decided to launch your own consulting gig to put your expertise to good use — congratulations! The job outlook for consultants is expected to increase by 14% through 2028 , proving there is plenty of opportunity in this growing field. Let’s walk through fast tips to help you land more consulting clients. Ask for referrals.

Consulting 62

Consulting Tips Advertising Agencies Bundling 62

EveryoneSocial

MARCH 8, 2022

Benefits of Activating Employee Subject Matter Experts. Here are some steps you can take to empower your existing subject matter experts and activate new ones within your organization. Let EveryoneSocial Activate Your Subject Matter Experts. How exactly does empowering your company’s subject matter experts help the organization?

Activities 60

Activities SME Webinar Metrics Social Media 60

nDash

DECEMBER 6, 2021

What’s your favorite weekend activity in your area? The post Meet Deborah: Experienced Creative Consultant and Copywriter appeared first on nDash.com. That’s what brings clients back. Once you’ve worked with a writer who cares deeply about excellence, it’s hard not hire him or her again and again.

Copywriting 52

Copywriting Consulting Creativity Paid Search Agency 52

ANNUITAS

OCTOBER 25, 2016

We recently were able to sit down with Tanner Mezel of DSG Consulting and get his insights into the world of B2B Marketing and Sales. ANNUITAS: Tell us a bit about yourself and how DSG Consulting helps their clients? The post Changing Buyers and the Future of B2B Sales – An Interview with DSG Consulting appeared first on Annuitas.

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Consulting B2B Sales Demand Generation Work Management 100

ANNUITAS

OCTOBER 25, 2016

We recently were able to sit down with Tanner Mezel of DSG Consulting and get his insights into the world of B2B Marketing and Sales. ANNUITAS: Tell us a bit about yourself and how DSG Consulting helps their clients? The post Changing Buyers and the Future of B2B Sales – An Interview with DSG Consulting appeared first on Annuitas.

Consulting 100

Consulting B2B Sales Demand Generation Work Management 100

Content Marketing Institute

OCTOBER 11, 2018

Here are a few data points about the impact voice-centric digital communication is having on consumers – and how marketers are responding: 55% of adults will have a smart speaker by 2022, per OC&C Strategy Consultants , more than doubling the nearly 20% of U.S. 55% of adults will have a smart speaker by 2022 via @OCC_Strategy.

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Activities Marketing AI Enterprise Management Paid Search Agency 99

Marketing Insider Group

MARCH 9, 2023

Management consulting firms As early as the late 19th century, these firms helped businesses solve complex problems and improve performance. As part of their work, management consulting firms conduct research to help executives understand business trends.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Customer Experience Matrix

AUGUST 28, 2014

and key activities (Web site visits, topics researched) and scores at both company and individual levels. The advantage of Web site activity is it finds companies early in the buying cycle, when they are most open to considering new vendors. Stages are defined in consultation with the client.

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Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Hubspot

DECEMBER 5, 2019

In the movie "Up in the Air" with George Clooney and Anna Kendrick, Clooney's character works at a human resources consultancy firm specializing in termination assistance — also known as firing employees for other companies. Plus, consulting is a growing industry. So, what would a consultant actually do?

Small Business Marketing 42

Small Business Marketing Consulting Work Management Marketing Management 42

Thinkers360

APRIL 20, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 7 Christine Russo Retail Creative and Consulting Agency Contact Christine Russo Score: 41.73 19 Ahmad M. 19 Ahmad M.

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B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Thinkers360

MARCH 31, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Cyber Law Consulting (Advocates & Attorneys) Contact Adv (Dr.) MSR Leadership Consultants India Contact Professor M.S.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144