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Best practices for multicultural marketing

SmartBrief - Marketing

While 8% growth is definitely not bad, it’s still underwhelming, considering the US Census Bureau expects the country to be “minority white” in about 20 years. Multicultural marketing in the US is expected to grow 8% in 2024, per PQ Media , though it’ll still account for less than 6% of total marketing spending this year.

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[Research Round-Up] Two Surveys Explore the State of ABM

B2B Marketing Directions

One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance , and the second is the ABM Census 2022 survey by B2B Marketing. The findings of the Census survey were almost identical. In the Census survey, 76% of the respondents said they are spending 10%-30% of their marketing budget on ABM activities.

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Hiring After COVID-19: Post-Pandemic Trends to Watch

Zoominfo

Businesses are looking to hire more workers quickly, but employers face a disjointed market where active candidates are not as keen to take on new roles and a large number of passive candidates remain in their current jobs because of economic uncertainty. Source: US Census Bureau. The average minimum wage is low and stagnant.

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5 Stock Photo Sites That Will Make Your Content More Inclusive & Diverse

Contently

Census Bureau shows America is becoming a more diverse nation, especially among people between 18-39 years old, why do images like this still exist for companies to pluck and put on their sites: We can all see the elephant in the room—the South Asian man showing his colleagues something on his laptop. .” Some stock photos are bad.

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Measuring Outdoor and Out-of-Home Digital Signage in 2023

NuSpark Consulting

Demographics Observation or recent census data can provide demographic information about a particular area, helping in measuring out-of-home advertising. For optimal results, set your business objectives, target the right audience, and measure your marketing activities.

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Better reporting can improve email performance

Martech

Econsultancy’s 2019 Email Marketing Industry Census found that 35% of email marketers spent more than two hours of their regular workweek on email reporting. In the 2017 Census, for example, 25% spent more than two hours on reporting. That continues a slow uptick in time spent on reporting over the last few years.

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How Recruiters Can Adjust in a Pandemic-Era Job Market

Zoominfo

Businesses are looking to hire more workers quickly, but employers face a disjointed market where active candidates are not as keen to take on new roles and a large number of passive candidates remain in their current jobs because of economic uncertainty. Source: US Census Bureau 4. per hour, unchanged since July 2009.

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