B2B Marketing Zone Submitted Articles

OCTOBER 18, 2020

In today's B2B environment, is your business doing everything it can? Reviews can make or break a buying decision for many people.

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Activities Business Buy B2B 246

Marketing Insider Group

MAY 13, 2020

When researching Mean People Suck , I came across this article written for Harvard Business Publishing Corporate Learning, which explains exactly why storytelling is so effective for learning. Weaving short stories into our everyday interactions with people can help to activate their empathy so we can get the most out of them.

Storytelling 363

Storytelling Activities Custom Publishing Lead Scoring 363

Zoominfo

OCTOBER 5, 2021

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. But, we’re here to tell you this: brand activation is much more than an industry buzzword.

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Activities Brand Identity Branding Sample 130

Marketing Insider Group

JUNE 18, 2018

Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. When your employees are activated, they are engaged, more productive, and will help to establish your business as a trustworthy, authentic brand with whom your […].

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Activities Organization Effectiveness Brand Identity 213

Webbiquity

OCTOBER 25, 2023

When businesses embark on a blogging journey, there are many roadblocks that can pop up, such as: writers’ block! We can achieve business goals with blogging!” Despite these obstacles, businesses from across industries are blogging. Business bloggers just need to make a list of their most relevant Subreddits.

Business Blogging 307

Business Blogging Creativity Business Marketing & Strategy 307

Marketing Insider Group

MAY 20, 2019

Once nothing more than an entertaining novelty, voice-activated technology is now big business and is fast becoming part of everyday life for many people. The post How Voice-Activated Tech Will Change Content Marketing appeared first on Marketing Insider Group. The use of mobile devices has also grown.

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Activities Content Marketing Content Mobile Marketing 278

Marketing Insider Group

JUNE 2, 2019

Employee activation may be the secret ingredient that’s missing from your organization. To run a successful business you need more from your employees than the bare minimum. The post How Employee Activation Delivers Higher Awareness and Better Talent appeared first on Marketing Insider Group.

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Activities Research Organization Business 231

Martech

SEPTEMBER 19, 2023

AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. Using Universal Data Activation, marketers can stream any element of data from any source — CDP, website, mobile app or homegrown solution.

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Activities Advertising Channels Personalization Marketing AI 118

Marketing Insider Group

APRIL 20, 2020

I call this employee activation – a concept that goes much deeper than boosting your marketing ROI. With activated employees, you have access to a vibrant, creative, collaborative culture. But, a lot of companies struggle with employee activation in the long term. How to Foster a Psychologically Safe Workplace.

Activities 262

Activities Work Management Marketing Management Opinions 262

Marketing Insider Group

MARCH 17, 2020

No matter what the economy does, there’s a statistical relationship between employee activation and ROI. When it comes to the employment side of a business, ROI depends on two key factors: Recruiting, onboarding, and training costs for new employees. Activating Your Employees Is the Secret to Success in Any Economy.

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Activities ROI Customer Satisfaction Guidelines 259

InsightSquared

JUNE 15, 2021

InsightSquared Unveils Predictive Analytics and Activity Reporting for Staffing Industry. Now available, InsightSquared for Bullhorn delivers best-in-class activity reporting, dashboards and machine-learning insights to drive more placements and revenue . When it comes to recruiting, activity matters.

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Activities Analytics Work Management Class 156

Marketing Insider Group

OCTOBER 15, 2019

Businesses around the world, some of them huge, are turning to people on social platforms like Instagram, Pinterest and Facebook to tout their products and get their sometimes millions of friends to buy their product or service. . An untapped source for your business. Influencer marketing is a hot topic these days.

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Activities Marketing Agencies 2 Paid Search Agency Case Studies 218

Zoominfo

NOVEMBER 12, 2020

Employee activism is nothing new. And today, 71% of employees feel like they can make a difference in society, with 62% believing they can make an even greater impact than business leaders. . Needless to say, employee activism is important. GIDI and Employee Activism . That’s activism. We know that.

Activities 217

Activities Zoominfo Fulfillment Act-On 217

Marketing Insider Group

APRIL 11, 2023

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. Here’s 7 digital marketing services every business needs to stay competitive in a saturated market.

Marketing Automation Services 323

Marketing Automation Services Marketing Budget Paid Search Agency Service 323

Marketing Insider Group

SEPTEMBER 24, 2019

An employee activation program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee activation program will be ineffective, but it could also be damaging to your company and brand reputation. Make sure that your teams understand what the business stands for.

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Activities Guidelines Curation Work Management 194

Webbiquity

FEBRUARY 28, 2022

The right business consultancy can help you take your company to new levels of performance. Working together, you will define your business goals, identify and solve problems, and map a plan for success. There are a profusion of business consulting services out there. Do you need a strategic business plan? Final Word.

Consulting 259

Consulting Business Marketing Proposals Planning 259

Webbiquity

MARCH 31, 2020

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

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Twitter Enterprise Management Business Work Management 320

Hubspot

APRIL 12, 2023

When assessing your team’s performance, sales activities offer crucial metrics. With proper sales activity management, you can influence sales objectives and business results. When building your strategy, you’ll need to set sales activities goals and track how your team measures up.

Work Management 83

Work Management Marketing Management Activities Marketing Proposals 83

MKT1

SEPTEMBER 20, 2023

Every marketer should know if the activities they are focusing on are actually driving revenue. Track conversion events & campaigns: Set up conversion events in Google Analytics and Campaigns in Salesforce (or your CRM) to track more activities on your website and throughout your marketing funnel.

Multi-Touch Attribution 104

Multi-Touch Attribution Lead Ranking Activities Marketing Analytics Tools 104

SmartBug Media

APRIL 13, 2021

This story has been told a once upon a time—or a thousand times online—but whether you want to kiss a frog and hope for an intuitive CRM , or you are looking to sift through every eligible maiden in the kingdom to see if the automation fits, it comes down to your business, your needs, and your expectations. How, Who, and What Is a CRM?

Hubspot 94

Hubspot CRM Activities Marketing Automation Services 94

BOP Design

MARCH 22, 2021

are critical to everyday business. In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience. The post B2B Content Marketing Activities You Should Be Doing Now appeared first on Bop Design.

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Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Webbiquity

NOVEMBER 20, 2023

They’ve had to remain nimble and revise strategies and tactics as economic and business challenges evolve but don’t disappear. Black Friday and Cyber Monday 2023 promotions make this a fantastic time to take stock of your business software toolbox. The Dates: Active now, offer limited to first 2,000 customers.

Enterprise Management 200

Enterprise Management Marketing Management Budget Programs Software 200

Marketing Insider Group

SEPTEMBER 10, 2019

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. Here are some employee activation case studies from those who have. Quick Takeaways: Activate your employees with the freedom to innovate and communicate.

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Case Study Case Studies Activities Studies 146

SWZD

FEBRUARY 3, 2021

The quality, diversity, and scale of the intent data, as well as the ability to generate contextual insights from the data through the buying cycle will decide how "intelligent" your ABM is and how transformative the outcomes are for your growing business.

Account Based Marketing 118

Account Based Marketing ABM Activities Buying Cycle 118

EveryoneSocial

NOVEMBER 28, 2022

The EveryoneSocial Smart Scheduler is now active for all enterprise users! A philosophy of technology use in which you focus your online time on a small number of carefully selected and optimized activities that strongly support things you value, and then happily miss out on everything else. Digital Minimalism, 28).

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Activities Enterprise Management Business Social Networks 56

Lead Liaison

FEBRUARY 7, 2023

Case Study: Event Activations with Universal Lead Capture In this case study, we discuss some common pitfalls in event preparation, participation and execution. Established business development processes for post-event follow-up. The post Case Study: Event Activations with Universal Lead Capture appeared first on Lead Liaison.

Lead Capture 80

Lead Capture Case Studies Case Study Lead Liaison 80

chiefmartech

JANUARY 25, 2023

But when you look forward and realize that there are approximately 333 million businesses in the world , that’s fewer than 1 martech/marketing ops pro per 400 companies. Of course, not every business needs a dedicated marketing technologist. We’re just getting started. And some large, smart companies horde dozens of them.)

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

Heinz Marketing

AUGUST 21, 2021

Many business leaders are not adequately addressing employee wellness because they are confused about or misunderstand what employees really want and need. The hours some salespeople are spending locating files or documents could very well be allocated to more productive activities. Youth activism is on the rise.

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Activities B2B Thought Leadership Allocation Thought Leadership 112

Vision Edge Marketing

JANUARY 24, 2023

Growth is going to be challenging according to the recent Business Roundtable survey. Is it fully aligned with your strategy and your business goals? 5 Reasons Why Having a Growth Plan is Mission Critical A growth plan is your crucial tool for keeping your business on track and enabling it to reach its full potential.

Planning 211

Planning Peer-to-peer Contingency Planning Business 211

Trade Press Services

APRIL 1, 2024

Businesses that can attract, develop, and retain great employees have a distinct advantage in today’s competitive business environment. As such, when organizations invest in their workforces, they also invest in business growth. Every business needs clearly defined goals as part of its strategic plan for growth.

Work Management 100

Work Management Business Marketing Management Thought Leadership 100

EveryoneSocial

MARCH 24, 2022

There’s a saying in business that if you’re not growing, you’re dying. This post is about employee influencers and the reasons why you should activate them. Social is very much on the rise at B2B businesses. And, as you activate more influencers, you’ll generate more ROI. Who can be an Employee Influencer?

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Activities ROI Budget Programs Paid Search Agency 98