Smashmouth Marketing

JUNE 2, 2022

Acquisition Accelerates Activate's Full-Funnel Demand-to-Pipeline Demand Generation Services and Adds High-Value Sales Appointment Setting Capabilities. Activate MarketingServices (ACTIVATE), a high-growth provider of demand generation for B2B brands, announced today the acquisition of lead gen and appointment setting firm Green Leads.

Demand Generation Agencies 201

Demand Generation Agencies Demand Generation Sales Qualified Leads Activities 201

Markempa

MAY 24, 2021

Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University and co-author of Brand Activism: From Purpose to Action. To start, what is brand activism? So, her brand was active. What are the different branding stages development?

Activities 76

Activities Brand Identity Branding Planning 76

Biznology

OCTOBER 1, 2020

Brands are acknowledging and taking positions on social issues in ways they never would have a few years ago. At the same time, many brands have empowered their employees to raise their voices on social media in the form of brand advocacy. They’ll discuss the following questions: Can brands have it both ways?

Activities 118

Activities Brand Identity Branding Consulting 118

Marketing Insider Group

JUNE 18, 2018

Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. When your employees are activated, they are engaged, more productive, and will help to establish your business as a trustworthy, authentic brand with whom your […].

Activities 212

Activities Organization Effectiveness Brand Identity 212

EveryoneSocial

JUNE 16, 2020

If you’ve been around the marketing and brand world for a bit now, you’ve probably heard all sorts of industry terms and “buzzwords” that sometimes lose their value. One of these newish terms is brand activation , which can appear to be just another idea that people throw around and does not really matter.

Activities 103

Activities Brand Identity Branding Sample 103

Marketing Insider Group

AUGUST 2, 2021

But often it’s not the little details so much as your overall branding that needs attention. The way that you present your brand to the public can determine the success of your marketing. If you’re looking at the data and you feel your current branding efforts are holding you back, don’t hit the reset button quite yet.

Brand Identity 346

Brand Identity Branding Multi-Channel Ethics 346

Webbiquity

NOVEMBER 29, 2022

Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources. Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. Train your employees.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Webbiquity

JUNE 21, 2022

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Marketing Insider Group

APRIL 20, 2020

In marketing today, one of the most impactful trends is the use of employees to build trust with customers and to establish your brand as a thought leader within your industry. I call this employee activation – a concept that goes much deeper than boosting your marketing ROI. Psychological safety starts with empathy.

Activities 262

Activities Work Management Marketing Management Opinions 262

Marketing Insider Group

FEBRUARY 12, 2019

Employees are your greatest asset and when companies implement employee activation programs, they turn into your company’s greatest marketing asset as well. Employee activation requires you to assess […]. The post How to Launch Your Employee Activation Program in 8 Steps appeared first on Marketing Insider Group.

Activities 276

Activities Paid Search Agency Companies Marketing 276

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Yet, since the wave of black squares and transformative commitments, many brands haven’t had much to say publicly. It’s sharing how your brand is making good on its promises.

Activities 116

Activities Brand Identity Branding Social Media 116

Marketing Insider Group

SEPTEMBER 24, 2019

An employee activation program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee activation program will be ineffective, but it could also be damaging to your company and brand reputation. Quick Takeaways. Quick Takeaways. Image source: [link].

Activities 194

Activities Guidelines Curation Work Management 194

Marketing Insider Group

SEPTEMBER 10, 2019

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. The post 5 Employee Activation Case Studies We Can All Learn From appeared first on Marketing Insider Group.

Case Study 200

Case Study Case Studies Activities Studies 200

Marketing Insider Group

MARCH 17, 2020

No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Activating Your Employees Is the Secret to Success in Any Economy. There’s another side to EX that impacts a company’s ROI: employee activation. Employee activation takes engagement up to a whole new level.

Activities 258

Activities ROI Customer Satisfaction Guidelines 258

EveryoneSocial

JULY 21, 2022

Ninety-five percent of employees say a company’s reputation is a key factor when considering a new job — just one reason why employer branding activities are so important. Your employer brand also affects an organization’s bottom line though. Here are the 7 types of employer branding content that are the most effective.

Activities 52

Activities Brand Identity Branding High Quality Lead 52

Marketing Insider Group

OCTOBER 15, 2019

The research on employee advocacy is clear: employee content gets 8x more engagement than brand channel content. The post Why Pay Influencers When You Can Activate Employees appeared first on Marketing Insider Group. Various studies have been done on employee advocacy that led to some interesting insights. .

Activities 217

Activities Marketing Agencies 2 Paid Search Agency Case Studies 217

Marketing Insider Group

MARCH 12, 2018

Here’s a strategy brands such as IBM and Starbucks have been using for years to bolster their marketing reach and their revenue – employee activation. By harnessing the potential of the people who know your brand better than even your most devoted customers, you can tap into a rich source of brand advocacy and fuel […].

Activities 279

Activities Marketing & Strategy Marketing Strategy Brand Identity 279

Zoominfo

SEPTEMBER 30, 2020

The other day, a close friend of mine was browsing the website of an activewear brand she likes when she noticed an application page. If she were accepted, she’d get a lifetime discount — all she had to do was promote the brand on her social media pages (and hopefully make some sales). The Rise of the Brand Ambassador.

Brand Identity 246

Brand Identity Branding Zoominfo Loyalty 246

BOP Design

MARCH 22, 2021

In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience. If your brand doesn’t have an active social presence, it’s essential to add social media posting to your B2B content marketing strategy now.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Biznology

APRIL 13, 2018

Brand marketing has evolved from product-centric to consumer-centric to values-centric today. 60% are more likely to engage with brands that endorse social causes. The positive response from major companies has certainly benefited their brand image, even improving their stock prices. Like this post? Sign up for our emails here.

Activities 109

Activities Brand Identity Branding Work Management 109

Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

nDash

JUNE 11, 2021

Over the years however, it became somewhat hard for brands to keep track of these conversations. From here, you can quickly navigate to all of the status updates and messages that involve you (if you want to see activity from your entire team, you can still do so from your dashboard). Comments on content ideas. Comments on assignments.

Activities 52

Activities Features Brand Identity Branding 52

Webbiquity

OCTOBER 21, 2020

Whatever you learned about the definition of “branding” in your marketing courses is wrong. 25 years years ago (when the oldest Millennials were in junior high, and the youngest still in diapers), branding was quite simple. The F our Pillars of Branding in the Digital A ge. These are: Brand. Visual branding.

Brand Identity 294

Brand Identity Branding Mobile Advertising Touchpoints 294

Martech

SEPTEMBER 13, 2022

By connecting multiple metaverse touchpoints to other legacy digital channels like Samsung.com, the brand shows how these emerging experiences can bring younger consumers into traditional fall sales events. Read next: 4 key strategies for NFT brand launches. Instead, it’s about what brands do once they, and their customer, get there.

Activities 103

Activities Multi-Channel Loyalty Touchpoints 103

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

Brand Identity 102

Brand Identity Branding Advertising Agencies Paid Search Agency 102

Martech

MARCH 22, 2022

Half of marketers in a new MarTech flash survey say they are considering a metaverse activation either this year or some time in the next five years. One quarter is considering a metaverse activation this year, while another quarter is considering doing this some time in the next one to five years. VR becoming a reality.

Activities 87

Activities Gartner Customer Surveys Opinions 87

Marketing Insider Group

SEPTEMBER 10, 2019

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. Some of the world’s most iconic brands have done the same. Here are some employee activation case studies from those who have.

Case Study 145

Case Study Case Studies Activities Studies 145

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Martech

MARCH 11, 2022

This cuts off an important channel for brands in Russia, hindering their ability to reach potential customers elsewhere in the world. The post Google pauses activity for advertisers based in Russia appeared first on MarTech. Why we care. The question now is whether other platforms will follow Google’s lead.

Activities 111

Activities Advertisements Advertising Google 111

Martech

FEBRUARY 28, 2024

The level of intent that comes along with each of these leads differs greatly and converts into revenue at very different rates For the sake of simplicity, we’ll categorize them as follows: Brand interest — Bottom of the funnel (BOFU). The stages are as follows: Brand recognition. Brand understanding. Brand recall.

Lead Gen 137

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 137

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Brand Identity 111

Brand Identity Branding Advertising Agencies Cross-Selling 111

Bluetext

MAY 5, 2023

Launching your new or revitalized brand is the most important stage of the rebranding process. You’ve done all the hard work at this point, determining the right look and feel, message, and character for your brand. Brand Launches are Non-Linear in the Rebranding Process. Prepare Ahead of Time. Preparation is the key to success.

Activities 26

Activities Tactics Brand Identity Branding 26

Liveintent

SEPTEMBER 20, 2021

Here’s what they had to say about activating first-party data to improve audience targeting, engagement, and revenue. In return, the D2C brand gathers high-quality first-party data from its audience and more accurately targets them with ad campaigns. Growing your first-party data footprint.

Advertising Agencies 125

Advertising Agencies Activities Advertisements Advertising 125

Launch Marketing

NOVEMBER 10, 2021

Social media platforms are crucial to help you spread branded content, network digitally, keep employees engaged and help them build personal relationships within your organization. Because of this, going social is one of the many ways employees can increase brand visibility and become company advocates. According to?

Social Media 62

Social Media Activities Practices Tips 62