Tony Zambito
MARCH 4, 2022
Buying Decisions Are Affected By Intensified Buyer Activism Sentiments. During the past decade, we have seen a significant rise in consumer activism. And that has translated to a rise in both brand activism as well as shareholder activism. For many years, activism centered on the environment. And that is the point.
Smashmouth Marketing
JUNE 1, 2022
Activate Acquires Green Leads. Activate, a wholly-owned subsidiary of Next Fifteen Communications Group (LON:NFC), announced that it has acquired the company. Linda and I learned and understood the B2B sales and marketing business as well as the appointment setting business. 2022 Acquired by Activate.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Smashmouth Marketing
JUNE 2, 2022
Acquisition Accelerates Activate's Full-Funnel Demand-to-Pipeline Demand Generation Services and Adds High-Value Sales Appointment Setting Capabilities. Activate MarketingServices (ACTIVATE), a high-growth provider of demand generation for B2B brands, announced today the acquisition of lead gen and appointment setting firm Green Leads.
BOP Design
MARCH 22, 2021
In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience. These B2B content marketing piece s often require a significant investment of strategizing and resources. Creating Thought Leadership (aka Blogging).
Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group
Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database.
Zoominfo
JULY 15, 2019
A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. In fact, personal value has twice the impact of business value when it comes to B2B purchase decisions ( source ). Enter, brand activation.
Heinz Marketing
AUGUST 21, 2021
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The hours some salespeople are spending locating files or documents could very well be allocated to more productive activities. Youth activism is on the rise.
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Join David Crane, Head of Content & Thought Leadership at Integrate, for this deep-dive webinar and learn: How GDPR will affect demand generation and specific B2B marketing activities.
Advertisement
Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Speaker: Michael Brito, EVP, Zeno Group
As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. How to activate your audience - including the influencers within it. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience?
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
As a B2B marketer in 2020, you are constantly asked to fight for attention in crowded markets with limited resources. Which production secrets are key to transitioning webinar attendees to active sales prospects. Have you held back on doing webinars because of the level of effort required?
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. Marketing strategies to attract the webinar audience you want and convert webinar attendees into active prospects.
Advertisement
Looking for ways to boost engagement in a B2B loyalty program? Or create a completely new currency like ‘auction credits’ which only have a value for tactical auctions activity (no liability). Plus, you have the added communications channels associated with B2B sales or channel partners and internal HR or Departmental platforms.
Advertiser: ZoomInfo
The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. Download the report to learn more!
Expert insights. Personalized for you.
231 
Let's personalize your content