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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Zemanta revolutionizes programmatic advertising with its comprehensive native advertising platform and Demand Side Platform (DSP). It is advertising for the modern internet.

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Omnicom’s Flywheel acquisition signals the start of a revolution

Martech

Its the third revolution in digital advertising and in almost every way, its more interesting than the previous two. It’s advertising as utility. It’s advertising that helps consumers find what they are looking for. Flywheel offers a platform that serves advertising across more than 400 major digital marketplaces.

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Goodbye to cookies: Digital advertising’s leap in the dark

Martech

It’s been one step forward, two steps back all the way for Google’s Privacy Sandbox, the initiative intended to devise new and privacy-compliant ways for digital advertising to operate on the open internet. Agencies too are likely to wait until their clients demand action. Remember FLoC ? It was not friendly.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity

People generally trust the opinions of others they perceive to be like them, those they view as highly relatable. Social proof is more persuasive when reviewers or influencers are viewed as competent or more acquainted with the industry or product category than the observer. Beats Traditional Advertising. with only a handful.

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Schema Improvements Across Industries Show Deliberate SEO Now Activity

Brightedge

You can view the complete study here. Across industries, the study found more deliberate SEO activity with an increase in keyword targeting, schema usage, and referring domains linking to the leaders' websites. For Advertising , we looked at keywords related to digital marketing and things agencies are interested in.

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Overcoming the Challenges of Industrial Marketing for Manufacturers: Strategies for Lead Generation and Growing Sales

Tiecas

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

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Avoid these Top 5 Mistakes in YouTube Video Ads

Matchcraft

YouTube has become an indispensable platform for advertisers looking to reach their target audience effectively. With over 2 billion monthly active users , YouTube offers a massive opportunity for businesses to promote their products and services to a broad and diverse audience. The cost of YouTube ads may range between $0.10

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