The 3M levers advertisers can use to trigger positive behavior change
NOVEMBER 22, 2022
Mark DiMassimo, Creative Chief of NYC’s leading agency, DiGo discusses the cost of bad-for-business advertising and its link to consumer behavior. He also explains how the 3M approach can be mapped and actioned across the consumer journey to create positive behaviors (examples included!). Behavioral polluters don’t go unpunished.
Let's personalize your content