Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. Buyer intent comes down to understanding what makes an excellent lead for your business.

Buyer Intent 353

Buyer Intent B2B Marketing Intent B2B 353

Martech

MARCH 2, 2022

The dark funnel explained: Did you know 75% of buyers are already halfway through their buying journey before they even speak to a salesperson? In other words, all of these activities have occurred anonymously in what marketers have coined the “Dark Funnel.”. No banner ads with pesky redirects. The reality?

Digital Marketing Funnels 118

Digital Marketing Funnels Advertising Channels Intent Signal Marketing Funnels 118

Tony Zambito

MAY 29, 2021

Marketing and Sales Leaders Will Need To Activate Critical Buyer Insights To Meet New Buyer Behaviors in a New Era for B2B. Getting your hands on critical buyer insights that show how to gain the attention of buyers remains the most significant challenge facing B2B leaders.

Buyer Personas 162

Buyer Personas B2B B2B Sales B2B Marketing 162

Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Mapping the customer journey is essential if you want to understand your customers’ behavior, needs, and pain points at every stage of their interaction with your business.

B2B Marketing 174

B2B Marketing B2B Tools Marketing 174

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. Don’t worry.

B2B Marketing 200

B2B Marketing Marketing Strategy B2B Marketing 200

Webbiquity

NOVEMBER 29, 2022

But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources. Guest post by Alain Glaeser. Embrace automation tools.

Loyalty 258

Loyalty Brand Identity Branding Ad Building 258

Martech

DECEMBER 14, 2021

Consumer identity management platform Infutor has updated its Identity Resolution services to include a solution for activating Connected TV ad campaigns. As CTV continues to heat up as a marketing channel, Infutor weighs in with its privacy-sensitive database of 266 million US consumers across 120 million households. Why we care.

Campaigns 101

Campaigns Activities Interactive Marketing Privacy 101

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. The Importance of Email Personalization in Marketing. Benefits of personalizing your email marketing messages include: Higher open and click-through rates; Greater engagement with your email content; Increased conversion rate of prospects to buyers; and.

Email Marketing 300

Email Marketing Marketing Strategy Personalization Psychographics 300

Tony Zambito

NOVEMBER 23, 2020

Buyer personas are archetypal representations of actual buyers that articulate insights into their goals. They help us to gain insights into how buyers pursue goals and the motivations behind these pursuits. Your buyer personas are a picture in time of your buyers. Each impacting human behavior and commerce.

Buyer Personas 228

Buyer Personas B2B Marketing B2B Sales Interactive Marketing 228

Tony Zambito

FEBRUARY 15, 2022

Earned Buyer Insights Are Critical to Being Relevant to Buyers. Without deeper understanding as a foundation, attempts to display empathy will ring hollow with buyers and customers. Without deeper understanding as a foundation, attempts to display empathy will ring hollow with buyers and customers. They are earned.

B2B Marketing 147

B2B Marketing B2B Marketing Trust Marketing 147

Marketing Insider Group

DECEMBER 8, 2021

Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. They don’t navigate the buyer journey in any linear fashion. There are no patterns of behavior, and they are completely unpredictable. Below are 3 marketing strategies that should be prioritized in 2022.

Marketing Strategy 301

Marketing Strategy Brand Identity Branding B2B Marketing 301

Zoominfo

NOVEMBER 24, 2020

The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. That way, you can reach out to prospects as they are actively seeking more information about you. Known first-party behavioral: Visitors who have filled out a form with name and contact information.

Intent Data 244

Intent Data Intent B2B Sales Zoominfo 244

Webbiquity

JANUARY 21, 2021

While every business has access to marketing data, the capability to use that information varies widely. But in general, modern organizations have access to huge amounts of data that can be put to better and more active utilization. Behavioral marketing is an old idea. What Is Behavioral Marketing?

Social Media 268

Social Media Social Marketing Campaigns Media 268

Zoominfo

MAY 27, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. Without benefiting from it through sales.

Intent Data 246

Intent Data Intent Zoominfo Marketing Prospects 246

Vision Edge Marketing

DECEMBER 15, 2020

Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. Studies reveal significant changes to how B2B buyers select suppliers. This trend has certainly added more twists and turns to the buying process.

Peer-to-peer 297

Peer-to-peer Buy B2B Sales B2B Marketing 297

ANNUITAS

MARCH 21, 2023

Dynamic Chat gets More AI and Improved Routing Chat is obviously a top trend among marketers , especially as ChatGPT continues to both excite and worry a lot of marketing professionals. Let’s dig in to these new and advanced features. Adobe has made significant advancements to its Dynamic Chat capabilities inside Adobe Marketo Engage.

Marketing Automation 130

Marketing Automation Automation Account Based Marketing Marketo 130

Zoominfo

NOVEMBER 24, 2020

The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. That way, you can reach out to prospects as they are actively seeking more information about you. Known first-party behavioral: Visitors who have filled out a form with name and contact information.

Intent Data 230

Intent Data Intent B2B Sales Zoominfo 230

Zoominfo

OCTOBER 15, 2020

We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective. The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. The Leader in Buyer Intent.

Zoominfo 246

Zoominfo Intent Data Intent Signal B2B Marketing 246

Tony Zambito

DECEMBER 6, 2020

Since 2016, various surveys have shown that approximately 70% to 75% of CEOs in B2B organizations believe buyer insights are important to their growth opportunities. An indication that the buyer insights they are receiving are inadequate. An indication that the buyer insights they are receiving are inadequate.

B2B 183

B2B B2B Marketing Organization Buyer Personas 183

Marketing Insider Group

OCTOBER 12, 2022

Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. However, attracting potential buyers is only the beginning. Sales and Marketing alignment. Marketing automation has made email nurturing easier than ever. Focus on your email strategy.

Lead Nurturing 242

Lead Nurturing Leads Lead Marketing Funnels 242

Marketing Insider Group

JANUARY 12, 2021

To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. In the world of recommendations (think Netflix and eCommerce), buyers expect personalization. When they receive it, this has an impact on their behaviors. Quick Takeaways. What About Customer Expectations?

Content Marketing 277

Content Marketing Marketing Strategy Content Personalization 277

Marketing Insider Group

MAY 17, 2021

That same logic applies to content marketing. But how do you start a content marketing plan? Not exactly, but there are certain steps you should follow that will give you the best chance at succeeding with content marketing. The other external point is the changing face of buyer behavior. Buyer personas.

Content Marketing 303

Content Marketing Marketing Plans Content Buyer Personas 303

Marketing Insider Group

MARCH 16, 2021

While many marketing tactics can generate quantifiable business results, some do it better than others. When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing.

Content Marketing 322

Content Marketing Advertisements Advertising Content 322

Zoominfo

MAY 23, 2023

But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. With intent data, your sales team can identify the highest-value prospects in the market and prioritize their outreach to match the account’s position in the buying journey.

Intent Data 130

Intent Data Intent Zoominfo Marketing Prospects 130

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Ignorance to buyers’ evolving needs.

B2B Marketing 343

B2B Marketing B2B B2B Thought Leadership Account Based Marketing 343

Martech

MARCH 30, 2023

Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people. Marketing is not advertising. Advertising can be a part of a marketing strategy, but it is just that, a part. Marketing today is about engagement. My answer is no.

Conversion 129

Conversion Buyer Personas Marketing Trust Marketing 129

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. Here’s your current B2B buyer.

Content Marketing 358

Content Marketing Content Digital Marketing Funnels Marketing 358

Webbiquity

NOVEMBER 18, 2021

Today’s B2B buyers are time-strapped and overwhelmed with information, making sales harder than ever. Trigger events may help you prospect for clients by putting you in front of the right buyers with the appropriate context for beginning a discussion. Sponsored post. Image credit: Diego PH on Unsplash.

B2B Sales 236

B2B Sales B2B Buyer Personas Trigger Marketing 236

ClearVoice

MAY 29, 2023

Marketing Manager, Mark. They’re called marketing personas. Today’s marketers can’t live without them. In this post, we’ll talk about marketing personas, why they’re important, and the best practices for creating one in 2023. What is a marketing persona? What is a marketing persona? Sales Manager, Sally.

Buyer Personas 52

Buyer Personas Marketing Marketing Strategy Marketing Proposals 52

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. This shift from a reactive to proactive marketing approach is working well for many B2B companies. How B2B buying has changed. The vendors respond.

Account Based Marketing 118

Account Based Marketing ABM B2B Marketing B2B Sales 118

Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. This data can illuminate when the prospect is actively considering purchasing your product/service.

Purchase Intent 64

Purchase Intent B2B Marketing Intent B2B 64

Martech

MAY 30, 2023

The question is how can marketers personalize campaigns at scale? Where do you collect customer behavioral data? Where do you collect customer behavioral data? To answer this, here’s a look at some how well-known companies are successfully using a range of different marketing personalization software solutions.

Personalization 120

Personalization ROAS Marketing Account Based Marketing 120

NetLine

MARCH 2, 2023

If you’re a B2B marketer, chances are you’ve heard of “intent data” but may not understand what it’s all about or how to use it effectively. What is the Definition of B2B Buyer Intent Data? Why Has Buyer Intent Data Become Such a Hot Topic for B2B Marketers?

Intent Data 75

Intent Data Intent B2B Buyer Intent 75

Martech

APRIL 21, 2023

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. Table of contents What is marketing automation and why is it important?

Marketing Automation 119

Marketing Automation Automation Marketing Email Marketing 119

Optinmonster

JANUARY 25, 2023

Do you want to learn how to create a buyer persona? Creating a buyer persona is important for any business that wants to understand its target audience and tailor its marketing strategies accordingly. Smart marketers know that clearly defining your ideal customer is the key to high conversions. What is a Buyer Persona?

Buyer Personas 114

Buyer Personas Template Demographics Internet Marketing 114

DealSignal

APRIL 27, 2023

With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. ABM intent data is about ABM marrying Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. high yield, low churn) by key attributes.

Account Based Marketing 52

Account Based Marketing ABM Intent Marketing Strategy 52

Madison Logic

MAY 22, 2023

Many enterprise marketers share a common worry. Intent Data Explained Buyer intent data is a collection of signals that helps marketing and sales teams understand when potential customers are actively looking for or interested in a solution.

Intent Data 52

Intent Data Intent Account Based Marketing Spending 52