ActiveConversion Product Review: Demand Gen Intelligence

Smashmouth Marketing

ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns.

ActiveConversion Review - SMB Lead Management

LeadSloth

ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). So the people behind ActiveConversion gave me a demo to show they are more than a niche player. Have you worked with ActiveConversion?

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Election Day: SLMA's 50 Most Influential People in Sales Lead Management

Smashmouth Marketing

Bill Rice - Kaleidico Jose Raul Rodriguez - Aon Dan Rogers - SmartLead by The AdTrack Corporation Anneke Seley - Phone Works LLC Tibor Shanto - Renbor Sales Solutions Inc. The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. The list is vast and full of some fantastic peers of mine, and you can only choose 3.

Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Sales and marketing activities are increasingly intermingled, and sales people increasingly work with directly with marketing systems. Outbound email campaigns are largely irrelevant to this, so ActiveConversion doesn’t even offer email services. This keeps down the cost of ActiveConversion’s operations and therefore its prices, although of course marketers will have to pay someone else for their emails.

Still More on Assessing Demand Generation Systems

Customer Experience Matrix

I had a very productive conversation on Friday with Fred Yee, president of ActiveConversion , a demand generation system aimed primarily at small business. In fact, this was so interesting that I didn’t look very closely at the ActiveConversion system. I don't know when or whether I'll have time to do a proper analysis of ActiveConversion, but if you're in the market, be sure to take a look.

B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate

Customer Experience Matrix

Someone (I think it was end-of-day panelist Meg Heuer of Sirius Decisions ) also pointed out that CRM data is often very dirty, which isn't a problem for salespeople working with one record at a time, but making it hard to use for marketing. Summary: Marketing automation and CRM systems may eventually converge, but for now marketers need help explaining why they need a system of their own. I hugely enjoyed yesterday’s Boston session of the Silverpop -sponsored B2B Marketing University.

Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

I’m still trying to work out a systematic approach to measuring usability, but my current feeling is that there are large variations among products with both the SMB and Enterprise groups. Note: other SMB-oriented vendors including ActiveConversion and OfficeAutoPilot also have entry pricing in the $500 per month range, although neither publishes the details.) My little tour of demand generation vendors landed at Pardot just before Thanksgiving.

Dreamforce 2009: The Secrets to Email Marketing Success: A Marketing Panel

Marketo

The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. Sending one generic email to everyone doesn’t work.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Finally, for those that don’t know me by name – I want to point out I am 100% biased since I work at HubSpot. Posted by: C Jeffers | August 27, 2008 at 11:02 AM Hi Laura, Thank you for mentioning ActiveConversion in your post. It works for our customer segment, with over 120 implementations to-date.

B2B Lead Management Market Heats Up

delicious b2bmarketing

At the same time, some of what is going on when it comes to different types of companies encroaching on the territory traditionally owned by other types of companies is not new -- it's basic "broaden the market" economics at work. As an example: marketing automation tools like Eloqua, and web analytics tools like Omniture and WebTrends, work from the same fundamental data source: Javascript-based page tags on web pages. Those processes don't work well online.