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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

"Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing. Finally, for those that don’t know me by name – I want to point out I am 100% biased since I work at HubSpot. So, take my comments with a grain of salt.

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B2B Lead Management Market Heats Up

Online Marketing Institute

At the same time, some of what is going on when it comes to different types of companies encroaching on the territory traditionally owned by other types of companies is not new -- it's basic "broaden the market" economics at work. They actually have their sales and marketing orgs aligned and working together.