Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

"Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing. Finally, for those that don’t know me by name – I want to point out I am 100% biased since I work at HubSpot. Posted by: C Jeffers | August 27, 2008 at 11:02 AM Hi Laura, Thank you for mentioning ActiveConversion in your post. It works for our customer segment, with over 120 implementations to-date.

B2B Lead Management Market Heats Up

delicious b2bmarketing

At the same time, some of what is going on when it comes to different types of companies encroaching on the territory traditionally owned by other types of companies is not new -- it's basic "broaden the market" economics at work. As an example: marketing automation tools like Eloqua, and web analytics tools like Omniture and WebTrends, work from the same fundamental data source: Javascript-based page tags on web pages. Those processes don't work well online.