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Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

While last week’s post found that Marketbright aims at more sophisticated clients, Pardot explicitly targets small and midsize businesses (or SMBs as we fondly acronymize them [yes, that’s a word, at least according to [link] ]). What’s odd about the SMB vs. Enterprise dichotomy is that both sets of systems are quite similar.