small-business ActiveConversion Related Topics 
Customer Experience Matrix
DECEMBER 3, 2008
While last week’s post found that Marketbright aims at more sophisticated clients, Pardot explicitly targets small and midsize businesses (or SMBs as we fondly acronymize them [yes, that’s a word, at least according to [link] ]). So I was quite curious to see what they had to offer. What I found was intriguing.
Customer Experience Matrix
JULY 8, 2009
Alexa is a crude measure for many reasons -- although I do think the rankings correlate roughly with a vendor's volume of business and marketing actvitiy, I wouldn't go much further. Silverpop's figures may also be inflated by its consumer email production business. ActiveConversion is not new but also has a low price point.
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Customer Experience Matrix
JULY 11, 2011
We now ask vendors to estimate their client counts based on four segments: - micro-businesses, under $5 million in revenue; - small businesses, $5 to $20 million revenue; - mid-size business, $20 to $500 million revenue, and - large business, $500 million or more revenue.
Customer Experience Matrix
JANUARY 11, 2011
total employees comes to about 470 (I have to make guesses for a couple of small vendors and reduce the Silverpop total to account for its large B2C business). These include ActiveConversion, Act-On Software, Genoo, LeadLife, eTrigue, Marqui, and others.
Customer Experience Matrix
JULY 20, 2009
But while this cycle is simple, the actual boundaries of business marketing are not so clearly marked. It’s designed to address a specific business need: helping small to mid-size businesses use leads generated by their inbound marketing programs. Registration is no longer required.)
Customer Experience Matrix
NOVEMBER 5, 2009
The movement is coming mostly from the marketing automation side, presumably because there is more money to gain by moving into sales from marketing systems than vice versa: - marketing automation systems for small businesses ( Infusionsoft , Office Autopilot , Net-Results , ActiveConversion , etc.)
Customer Experience Matrix
NOVEMBER 18, 2009
One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. Prices are a little lower than for products in the Small/Mid Size category, but the difference isn't usually that large.
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