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ActiveConversion Product Review: Demand Gen Intelligence

Smashmouth Marketing

ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. Upon opening up the solution, you can view your ActiveConversion dashboard.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

5) Routing/reporting — automation to help close the loop with sales and give marketing visibility into the sales pipeline. I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. 4) Lead scoring — in a prior post , I make the case for quantitative scoring.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.