Customer Experience Matrix
MARCH 26, 2009
They look good in demonstrations and can lay out simple processes quite nicely. There are two basic approaches to this: use a flow chart, or present a list of steps. My own opinion is quite firm: flow charts don't work. But they get impossibly convoluted once you try to do something complex.
Customer Experience Matrix
NOVEMBER 5, 2009
The movement is coming mostly from the marketing automation side, presumably because there is more money to gain by moving into sales from marketing systems than vice versa: - marketing automation systems for small businesses ( Infusionsoft , Office Autopilot , Net-Results , ActiveConversion , etc.)
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Customer Experience Matrix
NOVEMBER 18, 2009
These vendors have geared their sales process to selling to large firms, with the in-person demonstrations, technical reviews, formal proposals and contract negotiations that implies. They also tend to have a broader range of supplemental capabilities, such as support for telephone call centers.
Adobe Experience Cloud Blog
NOVEMBER 27, 2009
The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. In addition to these accomplishments, he was able to: Increase conversion lead to customer. Reduce time spent on unqualified leads.
ViewPoint
OCTOBER 13, 2015
Some people make the case that artificial intelligence/ machine learning programs, such as Conversica , ActiveConversion , dbSignals , etc., The end solution to growing any company that wants a predictable and repeatable sales process is to ensure that 100% of all sales leads are managed and followed up. are the answer.
Customer Experience Matrix
AUGUST 4, 2008
I had a very productive conversation on Friday with Fred Yee, president of ActiveConversion , a demand generation system aimed primarily at small business. As you might have guessed from my recent posts, I was especially interested in his perceptions of the purchase process. Anyway, back to our talk.
Online Marketing Institute
JULY 31, 2009
The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. All thoughts are welcome!
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