LeadSloth
MARCH 16, 2009
ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies.
Customer Experience Matrix
JULY 20, 2009
It’s designed to address a specific business need: helping small to mid-size businesses use leads generated by their inbound marketing programs. Outbound email campaigns are largely irrelevant to this, so ActiveConversion doesn’t even offer email services. The nurturing campaigns themselves are also quite simple.
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Customer Experience Matrix
NOVEMBER 19, 2008
My original plan had been to add several marketing automation vendors with significant presence in this market. The table below shows the Alexa rankings and share statistics for the current Guide entries, the four marketing automation vendors already mentioned, and a dozen or so contenders.
LeadSloth
APRIL 29, 2009
Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. In alphabetical order: ActiveConversion B2B Marketing Blog. It is about Internet marketing: very interesting posts about SEO, PPC and Social Media.
Customer Experience Matrix
JULY 8, 2009
ActiveConversion is not new but also has a low price point. Tags: vendor rankings demand generation marketing automation lead management. Silverpop's figures may also be inflated by its consumer email production business. The outlier here is eTrigue , a long-established player that I've never looked at in depth.
Customer Experience Matrix
MARCH 26, 2009
I say this with the fervor of a reformed sinner, since for many years I looked at flow charts as the mark of an advanced marketing automation system. These organizations have marketing operations staff members whose entire job is to set up campaigns. But they get impossibly convoluted once you try to do something complex.
Customer Experience Matrix
DECEMBER 3, 2008
Note: other SMB-oriented vendors including ActiveConversion and OfficeAutoPilot also have entry pricing in the $500 per month range, although neither publishes the details.) The Pardot product began as an internal project for the marketing group at Hannon Hill , a content management system developer.
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