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Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

But I didn’t check Pardot against my full list of possible features, so don’t get the impression that it does everything. Note: other SMB-oriented vendors including ActiveConversion and OfficeAutoPilot also have entry pricing in the $500 per month range, although neither publishes the details.)

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Posted by: C Jeffers | August 27, 2008 at 11:02 AM Hi Laura, Thank you for mentioning ActiveConversion in your post. The extra data and more granulatity was a bit more impressive. VisitorTrack is the only product in the market which blends full profiles of the Companies Visiting (name, address, phone, SIC description.)

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B2B Lead Management Market Heats Up

Online Marketing Institute

Their campaign management as a platform is great and what you can do without an IT person is impressive, but it needs to be augmented with an email marketing too, landing pages, tracking of web activity in response to campaigns, lead scoring etc. No matter how good the technology gets.