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Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

While last week’s post found that Marketbright aims at more sophisticated clients, Pardot explicitly targets small and midsize businesses (or SMBs as we fondly acronymize them [yes, that’s a word, at least according to [link] ]). So I was quite curious to see what they had to offer. What I found was intriguing.

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Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

of visitors to eloqua.com next go to now.eloqua.com, which is the domain for client landing pages and user log-in. Alexa is a crude measure for many reasons -- although I do think the rankings correlate roughly with a vendor's volume of business and marketing actvitiy, I wouldn't go much further. For example, Alexa says that 89.4%