Remove portal work
article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

7) Lead nurturing — automates follow up communication, is drip or event-triggered, and allows marketing to educate, persuade, and accelerate buyers as they move through the purchase process to the point where they become “sales ready.” It works for our customer segment, with over 120 implementations to-date.

article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. Thanks again.