ActiveConversion Review - SMB Lead Management

LeadSloth

From Web Analytics to Demand Generation. ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Have you worked with ActiveConversion?

Still More on Assessing Demand Generation Systems

Customer Experience Matrix

I had a very productive conversation on Friday with Fred Yee, president of ActiveConversion , a demand generation system aimed primarily at small business. In fact, this was so interesting that I didn’t look very closely at the ActiveConversion system. I don't know when or whether I'll have time to do a proper analysis of ActiveConversion, but if you're in the market, be sure to take a look.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. I’m still trying to work out a systematic approach to measuring usability, but my current feeling is that there are large variations among products with both the SMB and Enterprise groups.

Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. That's fewer functions than traditional demand generation, but if those are the functions you need, who cares? The classic demand generation cycle starts with an outbound email campaign, captures replies on a landing page, scores the responses, and then sends qualified leads to a sales automation system and keeps the others for more nurturing.

B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate

Customer Experience Matrix

Someone (I think it was end-of-day panelist Meg Heuer of Sirius Decisions ) also pointed out that CRM data is often very dirty, which isn't a problem for salespeople working with one record at a time, but making it hard to use for marketing. Tags: software as a service demand generation marketing automation sales automation Summary: Marketing automation and CRM systems may eventually converge, but for now marketers need help explaining why they need a system of their own.

Multi-Step Campaign Interfaces: A Quick Vendor Survey

Customer Experience Matrix

you know that I see a lot of demand generation systems. My own opinion is quite firm: flow charts don't work. But the vast majority of demand generation systems are installed in much smaller marketing departments, where setting up campaigns is just a fraction of the user's job. So I thought I'd take a little scan of the demand generation systems I've looked at to see how the vendors themselves had voted.

Vendor 120

B2B Lead Management Market Heats Up

delicious b2bmarketing

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?”