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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

7) Lead nurturing — automates follow up communication, is drip or event-triggered, and allows marketing to educate, persuade, and accelerate buyers as they move through the purchase process to the point where they become “sales ready.” Tags: B2B marketing , lead management , marketing technology :: Add to del.icio.us

Enterprise Management 40
Enterprise Management Work Management Marketing Management DemandBase 40
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B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. Direct marketing lists?

Enterprise Management 40
Enterprise Management Work Management Marketing Management Lead Management 40
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