portal 
Online Marketing Institute
JULY 31, 2009
For those needing more capabilities to help with sales enablement or account-based communication, I would add: 8) Sales/marketing portal or workspace — includes account spaces/threaded discussions, sales call/activity prep, libraries for marketing content, task lists.
Online Marketing Institute
JULY 31, 2009
4) Online portals – I know, this is a broad category. They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy. What about those in your category 4) the online portals - they have content production expertise.
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