B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate

Customer Experience Matrix

You can catch another session in Atlanta next week and in Seattle on December 1.) Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails. Summary: Marketing automation and CRM systems may eventually converge, but for now marketers need help explaining why they need a system of their own.

Dreamforce 2009: The Secrets to Email Marketing Success: A Marketing Panel

Marketo

The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. Tracking & Reporting - Open rates and click-through rates are what Salesforce.com uses to measure success, but there are others that may be important too, like delivery success rates, conversions, unsubscribes and spam rates. Alert sales of email and website activity so they can follow-up.