Remove aggregator work
article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing. Want to get to know us better?

article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

At the same time, some of what is going on when it comes to different types of companies encroaching on the territory traditionally owned by other types of companies is not new -- it's basic "broaden the market" economics at work. They actually have their sales and marketing orgs aligned and working together.