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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

As an outgrowth of search engine marketing specialist FoundPages , the system naturally incorporates strong features for tracking Google AdWords campaigns, calculating return on investment, and measuring visitors’ Web activities. Outbound email campaigns are largely irrelevant to this, so ActiveConversion doesn’t even offer email services. Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system.

Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

Note: other SMB-oriented vendors including ActiveConversion and OfficeAutoPilot also have entry pricing in the $500 per month range, although neither publishes the details.) My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. So I was quite curious to see what they had to offer.

SMB 2

Demandbase: A New Twist In The Lead Management Automation Market

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2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. Posted by: C Jeffers | August 27, 2008 at 11:02 AM Hi Laura, Thank you for mentioning ActiveConversion in your post.