Salesforce Marketing Cloud

JULY 26, 2023

Surveys rely on strong recall skills, which may be challenging for those with ADHD. A new channel sparked active conversation among employees who identified as neurodivergent. Neurodiverse employees offered ideas in an unstructured way, which felt more natural to many than forms or surveys.

Research 52

Research Design Peer-to-peer Ethics 52

Martech

MARCH 30, 2023

Interviews are preferred over surveys because they are conversational and give access to the more nuanced elements of their buying behaviors. How long did it take? Revella recommends a series of phone, online video or in-person interviews with a select group of customers to gather these five insights.

Conversion 127

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 127

Televerde

DECEMBER 29, 2020

Interactive content like surveys is another way to connect with clients and nurture an allegiance to your brand. The consumer journey ideally reaches advocacy once a potential lead has converted to a buying customer and has become such a loyal follower of your company or brand that they actively advocate for it.

Marketing AI 72

Marketing AI Automation Paid Search Agency Lead Scoring 72

Writing on the Web

AUGUST 29, 2012

Yet how many of us post on a blog or upload a video to YouTube without taking time to survey what are our target audience ‘s interests, wants and needs? Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work?

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Adobe Experience Cloud Blog

AUGUST 4, 2015

This process can be more effective than pay-per-click (PPC) ads or sponsored posts, as it allows active conversations in real-time that aid buyers in their research. In fact, peer experience and product ratings are the most valuable sources of non-vendor content for technology buyers, according to a Forrester survey.

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

Industrial Marketing Today

AUGUST 27, 2012

P.S. That article has generated a very active conversation for both sides of the argument. In this world the celebrated “solution sales rep” can be more of an annoyance than an asset. Source: The End of Solution Sales, Harvard Business Review – HBR blog).

RFP 60

RFP Peer-to-peer High Quality Lead Lead Scoring 60

KoMarketing Associates

MAY 1, 2018

Almost 38 percent of marketers surveyed in a separate report from NetBase indicated that even though social analytics have made campaigns more successful, they are still unclear on how to measure social media ROI. Conversion-related metrics: Listed previously in lead generation benchmarks.

Social Media 155

Social Media ROI Media Marketing & Strategy 155