Chris Koch

NOVEMBER 13, 2009

ITSMA research shows that there are other ways to reach these people that are much more effective than social media, such as small, thought leadership-based events, content-rich websites that are optimized for search, and robust reference programs, to name a few. Listening is a requirement, but active participation remains optional.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Industrial Marketing Today

AUGUST 27, 2012

A recent Corporate Executive Board study of more than 1,400 B2B customers found that those customers completed, on average, nearly 60% of a typical purchasing decision—researching solutions, ranking options, setting requirements, benchmarking pricing, and so on—before even having a conversation with a supplier.

RFP 60

RFP Peer-to-peer High Quality Lead Lead Scoring 60

Adobe Experience Cloud Blog

AUGUST 4, 2015

Research from Google demonstrates that 60% percent of B2B technology buyers read product reviews before making a purchase. During the research process, potential leads are increasingly turning to their peers to ask for opinions and personal experiences to answer their important questions.

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

Apollo

JUNE 4, 2019

A dedicated Sales Development Rep can average 80-120 manual prospecting activities a day as long as it isn’t heavy research. Paired with automation, you can take on the lionshare of the number of activities needed to reach a reply. Review your milestones against your current resources and adjust expectations accordingly.

Ideal Customer Profiles 45

Ideal Customer Profiles Resource Management Work Management Advertising Benchmark 45

Hubspot

MAY 7, 2020

The good news is that active conversation interactions, like messaging and live chat, continue to increase, currently performing 26% above pre-COVID weekly averages. Our data shows that record numbers of buyers are turning to company websites and chat to conduct research. Web traffic remained mostly stable across all portals.

Advertising Benchmark 90

Advertising Benchmark Optimization Work Management Burn Rate 90

Hinge Marketing

JUNE 25, 2014

Stock content is the term for heavier pieces of content that remain evergreen over time: whitepapers, guides, ebooks, webinars, research reports, and more. Stock content can be a powerful tool for nurturing prospects and drawing them into an active conversation and consideration of your firm’s services.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. I’m sure I forgot a few. Feel free to chime in if I did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

KoMarketing Associates

MAY 1, 2018

Content marketing-related form submissions: Requests for gated assets such as white papers and research reports (independently created or third-party licensed) may not infer immediate sales interest but help establish potential contacts that are further nurtured to sales-ready prospects.

Social Media 155

Social Media ROI Media Marketing & Strategy 155

TrustRadius Marketing

JULY 11, 2022

If you have research and developer teams then the addition of cloud computing with the web analytics software can be integral to creating original data sets and findings. The capabilities would be amazing for professional analytics, researchers but not for teams without those data skills. Which Web Analytics Product Is The Best?

Enterprise Management 98

Enterprise Management Marketing Analytics Tools Budget Programs Analytics 98

BenchmarkONE

JULY 14, 2021

Statistics show that high-performing sales reps spend 65% of their time in direct selling and the rest in non-sales activities. In contrast, average-performing reps spend their time in the exact opposite way — 35% selling and 65% in non-selling activities. . Conversion/Win Rate. Market-based . Geographical . Products-based.

Top of Funnel 78

Top of Funnel Planning Marketing Proposals Lead Ranking 78

Martech

FEBRUARY 24, 2022

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. Product overview.

Marketing Attribution 97

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 97

Optinmonster

MARCH 11, 2024

According to research: The average consumer reads 10 online reviews before making a purchase decision. Testimonials can increase conversions on sales pages by 34%. Adding social proof to your marketing campaigns can help you establish trust among your potential customers and increase sales.

Tools 68

Tools Work Management Marketing Management Best Practices 68

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. 78% of B2B buyers use case studies when researching purchases - DemandGen. . Get started by creating your own today. . . #22.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Content Standard

APRIL 3, 2015

A Media Insight Project study on the media consumption habits of Millennials, released last month by the American Press Institute and the Associated Press-NORC Center for Public Affairs Research at the University of Chicago, reveals that the majority of Millennials consume news. Accidental vs. Purposeful News Exposure.

Social Media 40

Social Media Media Word of Mouth Case Studies 40

SnapApp

DECEMBER 5, 2016

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun. Social Media Examiner.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Heinz Marketing

MARCH 26, 2018

First part of your research, you going to do a ton of first prior research for the upper level funnel. That’s some of our first part of research data there, right? And those pieces can be things that perform really well for us, our case studies. We do a ton of trying to catch you blog content. Then we start to layer out.

Sales Management 47

Sales Management Top of Funnel Sales Qualified Leads Marketing Analytics Tools 47