Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
Adobe Experience Cloud Blog
MARCH 16, 2015
Activation : Conversion through the buying cycle. Purchase Intent : Lead Identification. If you do this, then you can map your social KPIs directly back to the buyer’s journey: Awareness : Reach. Acquisition : Growth of fans. Evaluation : Search. Satisfaction : Social Reputation. The Next Era of Engagement Marketing.
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