WHY CMOS NEED TO REBRAND AS CHIEF MARKET OFFICERS
6sense
OCTOBER 12, 2021
Published on October 21, 2021. That slide led to more engagement and active conversation. A perceived lack of business and financial acumen is keeping CMOs out of important strategic decisions. By Latané Conant. Credit: istock. And it turns out, the board agreed. Register for Ad Age Next: CMO at AdAge.com/NextCMO.
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