Active Conversion - B2B Marketing Zone

Sales and Marketing Performance Metrics and Why You Should Track Them

BenchmarkONE

JULY 14, 2021

Statistics show that high-performing sales reps spend 65% of their time in direct selling and the rest in non-sales activities. In contrast, average-performing reps spend their time in the exact opposite way — 35% selling and 65% in non-selling activities. . Conversion/Win Rate. Fit Rate = Proposals / Sales Conversations.

Top of Funnel

Top of Funnel Planning Marketing Proposals Lead Ranking

How to Prove ROI for a B2B Social Media Strategy

KoMarketing Associates

MAY 1, 2018

Sales-ready form submissions: These types of form submissions are assumed to offer more sales-ready conversations with appropriate organizational personnel. Examples include quote / demo requests, product evaluation requests, and certainly specific sales inquiries or requests for proposal.

Social Media

Social Media ROI Media Marketing & Strategy

B2B Marketing Zone

Sales and Marketing Performance Metrics and Why You Should Track Them

How to Prove ROI for a B2B Social Media Strategy

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