Seismic

DECEMBER 14, 2021

My LinkedIn account was primarily a professional curriculum vitae. I wasn’t cultivating a personal brand online, so I mostly used Linkedin to connect with people in similar roles as me. When I did post on Linkedin, I would exclusively share the blog posts and articles that marketing requested my team to share.

Tips 52

Tips Enterprise Management Work Management Social Media 52

Hinge Marketing

JUNE 25, 2014

Many A/E/C firms appreciate that their website is an important marketing tool. Stock content can be a powerful tool for nurturing prospects and drawing them into an active conversation and consideration of your firm’s services. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

Hubspot

MAY 7, 2020

The good news is that active conversation interactions, like messaging and live chat, continue to increase, currently performing 26% above pre-COVID weekly averages. And of course, you'll need the right tools to keep your sales team running -- see below for a dedicated analysis of the technology your team needs.

Advertising Benchmark 90

Advertising Benchmark Optimization Work Management Burn Rate 90

Directive Agency

MARCH 25, 2020

We generated data from a series of reports from SEMrush and Pulse (our own performance marketing benchmarking tool), and were able to determine a series of demand generation tactics that these companies dominated in, including: Discoverability. Activation. Conversion Rate Optimization(CRO), or user experience optimization.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

SnapApp

DECEMBER 4, 2017

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Only 8% of marketers consider themselves “very successful” or “extremely successful” at tracking content marketing ROI - LinkedIn Technology Marketing Community. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

EveryoneSocial

FEBRUARY 1, 2021

Did you know that LinkedIn was launched in 2003 and is the oldest social networking platform still majorly used today? 73% of LinkedIn users agreed that the platform protects their data and privacy. 73% of LinkedIn users agreed that the platform protects their data and privacy. Best B2B Social Media Platforms.

Social Media 52

Social Media Webinar Metrics Media B2B 52

SnapApp

DECEMBER 5, 2016

The takeaway: The population is becoming more and more savvy about skirting unwanted advertisements with tools like ad blockers--which can complicate things for content marketers using these paid avenues to increase the reach of their content marketing efforts. 94% of B2B marketers use LinkedIn as part of their content strategy.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48