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How to Make Design Research Neurodivergent Friendly

Salesforce Marketing Cloud

Focus groups can misinterpret behavioral sentiment such as eye contact aversion associated with autism. A new channel sparked active conversation among employees who identified as neurodivergent. Fast, honest feedback Neurodivergent people may struggle with recall when responding to surveys or focus groups.

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Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement

Adobe Experience Cloud Blog

Matt began by saying that social media is essentially the largest focus group you have access to today. Activation : Conversion through the buying cycle. Social data is everywhere—but how do you transform it from a siloed data set into something that can help you run your business? Acquisition : Growth of fans.