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Going back to basics: Marketing as a conversation

Martech

It’s about generating great content and offering solutions that start a conversation and keep it going. But even before an organization engages in those efforts, relevant and useful data can still be found if they know where to look. Of course, anyone can create content. And too many ads talk at people.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

From the group introduction: A community those looking to reach their best customers online through techniques like inbound marketing, search engine optimization (SEO) and social media. From the group introduction: Tips and content from the world of B2B appointment setting, B2B lead generation, and general sales & marketing.

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Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark Consulting

Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before. Planning the logic then implementing formulas are the key in developing the new relevant metrics. Total Website Activity Conversion Rate.

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The Pillars of Demand Generation for SaaS Companies

Directive Agency

Activation. Conversion Rate Optimization(CRO), or user experience optimization. Now, to truly understand the importance of this, break down discoverability into the various functions of demand generation and search marketing: Organic Search (or SEO) and Paid Search (or PPC). Organic Search. …and more. Paid Search.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

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25 Content Marketing Stats to Guide Your 2017 Strategy

SnapApp

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017.

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Newsless or Newsworthy? Millennial Media Consumption in an Age When Social Media Is King

Content Standard

.” Things may not be that extreme (yet), but the point is, multiple social networks exist for sharing content. That might include YouTube or Instagram, given their popularity, or networks that encourage active conversational involvement, such as Reddit or Tumblr. Don’t worry—it’s still relevant.