Industrial Marketing Today

AUGUST 27, 2012

The industrial buy cycle has not changed. P.S. That article has generated a very active conversation for both sides of the argument. This has worked great in the past but the Internet and digital marketing have changed how that process works today. However, the way potential buyers look for information has.

RFP 60

RFP Peer-to-peer High Quality Lead Lead Scoring 60

Hinge Marketing

JUNE 25, 2014

Content in blogs also help cast the widest net – attracting prospects early in the buying cycle looking for educational information such as trends, best practices or latest regulations. And since it’s endless and searchable, a blog is a place to archive all of your earlier work, as well.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

Adobe Experience Cloud Blog

MARCH 16, 2015

Activation : Conversion through the buying cycle. It is critical that you really examine your data in a more specific and targeted way. If you do this, then you can map your social KPIs directly back to the buyer’s journey: Awareness : Reach. Acquisition : Growth of fans. Evaluation : Search.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

SnapApp

DECEMBER 4, 2017

B2B buying cycles are loooong , so focus on creating consistently useful and engaging content rather than chasing quick-win sales. . . #34. This gives you a great advantage when it comes to announcing new products, offers, and resources. 64% of B2B marketers outsource writing. TopRankBlog. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122