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Your Business Blog Sweet Spot: How to Find It and Keep It

Writing on the Web

In previous posts I shared how storytelling and personalization are key to creating a blog with personality, and that the biggest mistake business bloggers make is ego-centric blog posts. First and foremost, you must clarify your topic, and keep the readers’ needs in mind as you write each post. What about you?

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Only 55% of bloggers update old posts. In the eyes of Google, newer content is more likely to be relevant than a post from years back, so sometimes updating a post can be as good as writing a new one. . Check out some of our customer case studies for inspiration on writing your own. . . #23. Content Promotion Statistics. .