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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

This included best practices for LinkedIn Group management, participation, and establishing a consistent level of communication and engagement. From the group introduction: A community those looking to reach their best customers online through techniques like inbound marketing, search engine optimization (SEO) and social media.

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How to Make Design Research Neurodivergent Friendly

Salesforce Marketing Cloud

A new channel sparked active conversation among employees who identified as neurodivergent. Learn about ethical design Find out how to incorporate these concepts into your work Embrace the responsibility +300 points Module Ethics by Design Building trust Slack worked in ways that traditional research methods didn’t.

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Tips and Tricks from the LiveSocial Leaderboard

Seismic

Working in sales, enablement, or marketing at Seismic can feel like a “meta” career path. But how does this look in practice? We’ve put together a compilation of Seismic employee-user best practices for LiveSocial. I also share personal content about my family and life outside of work. Let that sink in!

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Conversica and Gainsight Announce First Integration Harnessing AI to Empower Customer Success Teams To Work More Efficiently At Scale

Conversica

The integration will empower Customer Success Managers (CSMs) to offload the necessary but time-consuming conversations to a digital assistant, including driving product adoption, initiating early renewals, and ultimately creating customer advocacy, giving CSMs more freedom to focus on more strategic, revenue-generating activities.

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The Pillars of Demand Generation for SaaS Companies

Directive Agency

Activation. Conversion Rate Optimization(CRO), or user experience optimization. Having specific goals will help you stay on track and monitor what’s working and what needs to be changed as you go. We work hard to practice what we preach. Think about all of the emails that you read.

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Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement

Adobe Experience Cloud Blog

On Sunday, Marketo featured four informative sessions around both marketing best practices and the future of marketing. Transformational Engagement Marketing Through Brand Activation and Consumer Nurturing. Let’s take a look at some of their best tests: Pre-checking the “Agree to Terms and Conditions” box on a landing page.

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Deal Performance in April Yields Cautious Optimism for May [COVID-19 Benchmark Data]

Hubspot

The good news is that active conversation interactions, like messaging and live chat, continue to increase, currently performing 26% above pre-COVID weekly averages. Computer software is one of the best performing industries in terms of deals created, despite seeing an 8% decline last week.