Hubspot

MAY 7, 2020

We hope to establish useful benchmarks to measure your business against, and serve as an early indicator of when short- or long-term adjustments may be needed in your strategy. Charts depict the performance of a given metric against pre-COVID benchmarks, calculated using weekly averages from January 13, 2020, to March 9, 2020.

Advertising Benchmark 90

Advertising Benchmark Optimization Work Management Burn Rate 90

KoMarketing Associates

JUNE 29, 2016

And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. LinkedIn Groups – participation and ownership – can be part of the mix of when it pertains to B2B social media marketing. Final Thoughts.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Apollo

JUNE 4, 2019

This lesson can take some time if you don’t have your conversion data and you want to be certain of your processes. If you already know your goals and either use our benchmark data or have your own conversion metrics handy, you will be able to complete it quickly. You’ll see screenshots of it below.

Ideal Customer Profiles 45

Ideal Customer Profiles Resource Management Work Management Advertising Benchmark 45

SnapApp

SEPTEMBER 13, 2017

Rather than looking at analytics as simple as performance benchmarks, the team dug into reporting and found the interesting threads and insights to adapt their strategies. . They looked at the hundreds of marketing activities undertaken in the first half of 2017, and compared those channels to how many MQLs the channels drove. .

Lead Scoring 48

Lead Scoring Lead Ranking Allocation Sales Qualified Leads 48

Industrial Marketing Today

AUGUST 27, 2012

A recent Corporate Executive Board study of more than 1,400 B2B customers found that those customers completed, on average, nearly 60% of a typical purchasing decision—researching solutions, ranking options, setting requirements, benchmarking pricing, and so on—before even having a conversation with a supplier.

RFP 60

RFP Peer-to-peer High Quality Lead Lead Scoring 60

Directive Agency

MARCH 25, 2020

We generated data from a series of reports from SEMrush and Pulse (our own performance marketing benchmarking tool), and were able to determine a series of demand generation tactics that these companies dominated in, including: Discoverability. Activation. Conversion Rate Optimization(CRO), or user experience optimization.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

KoMarketing Associates

MAY 1, 2018

Measuring the success of a B2B social media strategy requires a combination of performance benchmarks, from lead generation all the way down to productivity metrics, which help assess campaign effectiveness. Conversion-related metrics: Listed previously in lead generation benchmarks. Final Thoughts.

Social Media 155

Social Media ROI Media Marketing & Strategy 155