Active Conversion Offers Strong Lead Management and Leaves Out the Rest
Customer Experience Matrix
JULY 20, 2009
Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. Sales and marketing activities are increasingly intermingled, and sales people increasingly work with directly with marketing systems. For example, take Active Conversion. Even here, selections can only be based on a handful of tracked Web behaviors and whatever custom tags the user has set up in Web forms.