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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. For example, take Active Conversion. Users can define an initial list, either imported from an external system or selected from the Active Conversion database.

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From Awareness to Advocacy: Automate the Entire Customer Lifecycle

Televerde

When you automate the customer lifecycle, you save time, energy, and money while also driving greater client satisfaction. More businesses are recognizing this added value and investing in tools designed to automate the customer journey, making automation a part of their everyday business practices. Find out how below.

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Going Conversation Qualified | Snack-Size AI Ep. 3

Conversica

One of the new areas they’ve been adopting is building a funnel around this Conversation Qualified concept, which basically is the idea of using Conversation Automation to drive hand-raisers for your organization. You also get the benefit of having the people in the Sales team use their time more strategically.

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Blog: Human-Like Conversational AI: Past, Present, and Future

Conversica

Today, Conversational AI is leveraged by customer-facing business teams in the form of AI Assistants to engage contacts in personalized conversations at scale. In the near term, we can expect Conversational AI to expand its number of available channels. The use cases for AI Assistants are different for different teams.

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Going back to basics: Marketing as a conversation

Martech

But be careful with this and ensure you don’t rely blindly on automated ad features. If you treat marketing as an active conversation with give and take and focus on your buyer’s needs, you will see success and develop a devoted fan and customer base who need you just as much as you need them.

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Conversica and Gainsight Announce First Integration Harnessing AI to Empower Customer Success Teams To Work More Efficiently At Scale

Conversica

The integration will empower Customer Success Managers (CSMs) to offload the necessary but time-consuming conversations to a digital assistant, including driving product adoption, initiating early renewals, and ultimately creating customer advocacy, giving CSMs more freedom to focus on more strategic, revenue-generating activities.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I’m sure I forgot a few. Feel free to chime in if I did.