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54 Content Marketing Stats to Guide Your 2018 Strategy


Creating longer blog posts often means devoting more attention to high-quality content that translates into eventual sales. . . #2. The most ubiquitous type of paid promotion is Google AdWords, which reaches over a billion people.

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Demandbase: A New Twist In The Lead Management Automation Market

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However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. Demand Streamâ„¢ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases.